Assistant AD Trademarks and Licensing - 527550

University of Alabama

Tuscaloosa, AL

Posted Date: Sep 20, 2025

QUALIFICATION

  • Salary Expectation
    $83,500-$112,700/yr
  • Years of Experience
    6+ Years
  • Work Type
    Full-time

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Athletic Director
Conference
SEC (DI)
FEATURED
About the Job
Job Description

Pay Grade/Pay Range:   Minimum: $83,500 - Midpoint: $112,700 (Salaried E13)


Department/Organization:  600120 - Licensing


Normal Work Schedule:  Varies


Job Summary: The Assistant AD of Trademarks and Licensing manages the daily operations of the Athletic Trademarks and Licensing Department. Continues growth of royalty-bearing licensing revenues at one of the top brands in the country. Establishes overall strategic direction of the program, including staffing, budget and resource optimization in collaboration with the Alabama Athletics Marketing Team (Digital Marketing, Fan Experience and Licensing). Directs and provides departmental leadership in the area of Licensing program, NIL strategies and programs with oversight of the entire Trademark and Licensing program.


Additional Department Summary:  Provides overall management and daily operation of the University's Trademark Licensing Program. Monitors and develops new and innovative concepts for trademark licensing. Establishes and maintains strategic direction for the licensing program.

Department History

University of Alabama External Relations 2025–2026

Person Role

Cole Price

Director, Advantage Center & NIL Partnerships

Jessica Paré

Deputy Director of Athletics, External

Tom Brooks

Associate General Manager/Director of Sales

Jim Carabin

Vice President/General Manager

University of Alabama Communications 2025–2026

Person Role

Aaron Jordan

Assistant Athletics Director, Communications (Football Logistics and Credentials, Men's Golf)

Alex Thompson

Assistant Athletics Director, Football Communications

Steven Gonzalez

Associate Director (Men's Basketball, Women's Golf)

Nick Cicere

Associate Director (Baseball, Secondary Football)

Stephanie Withey

Assistant Director (Soccer, Men's Tennis, Swimming & Diving)

Nathan Sheehan

Assistant Director (Volleyball, Softball)

Jen Smith

Assistant Director (Gymnastics, Track & Field, Cross Country, Rowing)

Michael Kulick

Assistant Director, Video Services

University of Alabama Marketing 2025–2026

Person Role

Daniel Heck

Associate Athletics Director, Strategic Marketing

Drew Claassen

Director, Strategic Digital Marketing

Kent Gidley

Director, Photography

Phillip Dunckley

Director, Athletic Marketing and Fan Experience

Sara Harper

Associate Director, Trademarks & Licensing

Taylor Sweeney

Associate Director, Digital Marketing

Joy Grace Webb

Associate Director Athletic Marketing and Fan Experience

Levi Bergthold

Assistant Director, Athletic Marketing and Fan Experience

University of Alabama External Relations 2024–2025

Person Role

Cole Price

Director, Advantage Center & NIL Partnerships

Jessica Paré

Deputy Director of Athletics, External

Paul Mills

Assistant Athletics Director, Trademarks & Licensing

Tom Brooks

Associate General Manager/Director of Sales

Jim Carabin

Vice President/General Manager

University of Alabama Communications 2024–2025

Person Role

Josh Maxson

Assistant Athletics Director, Communications

Aaron Jordan

Assistant Athletics Director, Communications (Football Logistics and Credentials, Men's Golf)

Alex Thompson

Assistant Athletics Director, Football Communications

Steven Gonzalez

Associate Director (Men's Basketball, Women's Golf)

Nick Cicere

Associate Director (Baseball, Secondary Football)

Stephanie Withey

Assistant Director (Soccer, Men's Tennis, Swimming & Diving)

Nathan Sheehan

Assistant Director (Volleyball, Softball)

Jen Smith

Assistant Director (Gymnastics, Track & Field, Cross Country, Rowing)

University of Alabama Marketing 2024–2025

Person Role

Daniel Heck

Associate Athletics Director, Strategic Marketing

Drew Claassen

Director, Strategic Digital Marketing

Jeremy Panakos

Director, Athletics Marketing and Fan Experience

Kent Gidley

Director, Photography

Sara Harper

Associate Director, Trademarks & Licensing

Camille Cooper

Associate Director, Marketing & Fan Experience

Phillip Dunckley

Assistant Director, Marketing and Promotion

Taylor Sweeney

Assistant Director, Digital Marketing

University of Alabama External Relations 2023–2024

Person Role

Cole Price

Director, Advantage Center & NIL Partnerships

Jessica Paré

Deputy Athletics Director, External

Paul Mills

Assistant Athletics Director, Trademarks & Licensing

University of Alabama Communications 2023–2024

Person Role

Josh Maxson

Assistant Athletics Director, Communications (Football)

Justin Brant

Associate Athletics Director, Crimson Tide Productions

Aaron Jordan

Assistant Athletics Director, Communications

Steven Gonzalez

Associate Director (Men's Basketball)

Alex Thompson

Associate Director (Baseball, Football)

Stephanie Withey

Assistant Director/ Communications (Soccer, Men's Tennis, Women's Tennis)

Nathan Sheehan

Assistant Director (Volleyball, Softball, Rowing)

Jen Smith

Assistant Director (Track & Field, Cross Country, Swimming & Diving)

University of Alabama Marketing 2023–2024

Person Role

Daniel Heck

Associate Athletic Director - Strategic Marketing

Drew Claassen

Director, Strategic Digital Marketing

Jeremy Panakos

Director Athletic Marketing and Fan Experience

Kent Gidley

Director, Photography

Sara Harper

Associate Director, Trademarks & Licensing

Phillip Dunckley

Assistant Director, Marketing and Promotion

Taylor Sweeney

Assistant Director, Digital Marketing

Joy Grace Webb

Assistant Director Athletic Marketing and Fan Experience

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