Assistant Athletic Director, Creative Video Production

University of Maryland

College Park, MD

Posted Date: Oct 08, 2025

QUALIFICATION

  • Salary Expectation
    $97,360-$116,832/yr
  • Years of Experience
    6+ Years
  • Work Type
    Full-time

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Athletic Director
Conference
Big Ten (DI)
About the Job
Job Description

Job Description Summary

The Assistant Athletic Director of Creative Video Production will work as a member of the Intercollegiate Athletics Broadcasting & Production staff and be under the direct supervision of the Associate Athletic Director of Broadcast & Production. This position is the lead producer for the Men's Basketball program.

The Assistant Athletic Director of Creative Video Production will develop, produce, and distribute creative audio-visual content across all Maryland Athletics platforms. As the lead producer in the unit, this position will work closely with key representatives from other areas, including Strategic Communications and Content Development, Marketing Strategy and Fan Experience, Maryland Sports Properties, and the prevalent team recruiting personnel. The role will provide oversight of two assistant directors, at least two Production Assistants, and the student creative video production team, including the responsibility to hire and teach students to assist with responsibilities, providing real-world experience in a fast-paced environment. The individual will establish and enforce a consistent creative look to all produced video pieces, demonstrating and encouraging creativity while balancing the overall brand of the department. This position will develop and maintain a consistent structure of content types across teams and distribution platforms, including digital, in-venue, and commercial. A strong sense of time management and the ability to fluidly adapt plans when unexpected challenges arise is essential. The position will prioritize projects that directly contribute to the athletic department's bottom-line revenue goals, with a focus on football, men's & women's basketball, and the Terrapin Club. Lastly, a key responsibility is to create a plan to include and execute captioning for all audio-visual content on Maryland Athletics-owned platforms (including in-venue and on the website) to ensure all fans, donors, and current and future student-athletes feel the Maryland experience.

Physical Demands: The position requires prolonged periods of sitting and computer use, along with the ability to operate standard office equipment with manual dexterity. The role involves occasional standing or walking to attend meetings or conduct orientations and may require lifting light office materials (up to 20 pounds). Visual acuity and effective verbal and auditory communication are essential for reviewing financial data and interacting with employees in person, by phone, or virtually.

Preferences: Candidates with collegiate or professional sports production experience and those with provable experience in 3D and 4D compositing.

Licenses/ Certifications: NA

Minimum Qualifications

Education: Bachelor's degree from an accredited college or university. 

Experience: Six (6) years of experience in an athletics or higher education setting. One (1) year of supervisory experience.

Department History

University of Maryland Communications 2025–2026

Person Role

Mike Farrell

Associate AD - Broadcast & Production

Jason Yellin

Associate AD / Strategic Communications Officer

John Sinnett

Assistant AD - Strategic Communications & Content Development (MBB, XC, T&F)

Dustin Semonavick

Assistant AD - Football Communications (FB)

Rose DiPaula

Director of Strategic Communications & Content Development (WBB, MGolf, WGolf, Maryland Made, Academics)

Katy Ford

Director of Development Marketing & Revenue Strategy

Sydney Steinberg

Assistant Director (MSoccer, WGolf, Wrestling)

Jerry Rodriguez

Assistant Director of Strategic Communications & Content Development (VB, WLax, WBB [2nd])

University of Maryland Marketing 2025–2026

Person Role

Carrie Blankenship

Senior Associate Athletic Director - External Operations

Nick Lofaro

Associate AD - Strategic Partnerships

Jordan Looby

Associate AD - Marketing & Revenue Strategy

Rachel Palmer

Assistant AD - Fan Development & Event Marketing

Patrick Fischer

Director of Website Management

Julia Greuel

Director of Digital Marketing & Revenue Strategy

Katy Ford

Director of Development Marketing & Revenue Strategy

Ashley Terry

Assistant Director of Fan Development & Event Marketing

University of Maryland Communications 2024–2025

Person Role

Mike Farrell

Associate AD - Broadcast & Production

Jason Yellin

Associate AD / Strategic Communications Officer

John Sinnett

Assistant AD - Strategic Communications & Content Development (MBB, XC, T&F)

Dustin Semonavick

Assistant AD - Football Communications (FB)

Rose DiPaula

Director of Strategic Communications & Content Development (WBB, MGolf, WGolf, Maryland Made, Academics)

Katy Ford

Director of Development Marketing & Revenue Strategy

Sarah Bailey Lakatos

Assistant Director - Strategic Communications & Content Development

Sydney Steinberg

Assistant Director (MSoccer, WGolf, Wrestling)

University of Maryland Marketing 2024–2025

Person Role

Carrie Blankenship

Senior Associate Athletic Director - External Operations

Nick Lofaro

Associate AD - Strategic Partnerships

Jordan Looby

Associate AD - Marketing & Revenue Strategy

Rachel Palmer

Assistant AD - Fan Development & Event Marketing

Patrick Fischer

Director of Website Management

Anjuwon Spence

Director of Sales

Tori Gray

Director of Fan Development & Event Marketing

Katy Ford

Director of Development Marketing & Revenue Strategy

University of Maryland Communications 2023–2024

Person Role

Mike Farrell

Associate AD | Broadcast & Production

Jason Yellin

Associate AD / Strategic Communications Officer

John Sinnett

Assistant AD - Strategic Communications & Content Development

Dustin Semonavick

Assistant AD - Football Communications (FB, WTEN)

Rose DiPaula

Director - Strategic Communications & Content Development (WBB, FH)

Katy Ford

Director of Development Marketing & Communications

Taylor Smyth

Associate Director of Communications (Social Media, MSoccer)

Ben Kessler

Assistant Director - Strategic Communications (WLax, FB [2nd])

University of Maryland Marketing 2023–2024

Person Role

Carrie Blankenship

Senior Associate Athletic Director - External Operations

Nick Lofaro

Associate AD - Strategic Partnerships

Jordan Looby

Associate AD - Marketing Strategy & Fan Experience

Patrick Fischer

Director of Website Management

Anjuwon Spence

Director of Sales

Rachel Palmer

Director of Marketing Strategy & Fan Experience

Derek Davis

Director of Marketing Strategy & Fan Experience

Tori Gray

Assistant Director of Marketing Strategy & Fan Experience

Email us at support@intercollegiate.co with any questions.

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