Assistant Athletic Director for Marketing & Fan Engagement

We take pride in the ever-evolving nature of our work, which transforms the lives of our students, preparing them for personal and professional success.

Rider University is consistently recognized by The Princeton Review and U.S. News & World Report as a best college, and as a best-value institution. With more than 100 majors, minors and programs, 21 Division I athletic teams and 150-plus clubs and organizations, Rider Broncs create their own pathways to success with the support of the University community.

Position Overview

Rider University, an NCAA Division I institution and member of the Metro Atlantic Athletic Conference (MAAC) invites applications for an Assistant Athletic Director for Marketing & Fan Engagement. Reporting to the Senior Associate Director of External Operations, this individual will be responsible for implementing comprehensive marketing plans, developing social media content creation calendars and promoting the Rider Athletics brand in an effort to increase attendance, create a positive and exciting game-day atmosphere to maximize the fan experience and further the Rider University Athletics brand.

Specifically, the individual will be responsible for:

• Coordinating game-day promotions and entertainment for all sports, including scheduling in-game giveaways, appearances/performances and promotional contests, overseeing anthem singers, pep band, dance team, and mascot, halftime performers, and writing game day PA scripts;

• Developing and creating all graphic design elements (i.e. schedule posters, in-venue video board and LED scorer’s tables graphics, on-campus TVs and videoboards, social media graphics, digital media ad campaigns, various facility enhancement projects, event and season ticket brochures, website etc.);

• Scheduling and coordinating youth group contacts and attendance at events for all sports;

• Overseeing community relations opportunities for athletic teams;

• Coordinating the athletics department marketing and social media intern program;

• Assisting with planning and executing the marketing of special events for athletics (MAACness, Kids Day Out, National Girls and Women in Sports Day, postseason tournaments, game day tailgates); and

• Serving as the advisor to the Rider Pep Band that participates in home athletic events and at the postseason conference basketball tournament.

We take pride in the ever-evolving nature of our work, which transforms the lives of our students, preparing them for personal and professional success.

Rider University is consistently recognized by The Princeton Review and U.S. News & World Report as a best college, and as a best-value institution. With more than 100 majors, minors and programs, 21 Division I athletic teams and 150-plus clubs and organizations, Rider Broncs create their own pathways to success with the support of the University community.

Position Overview

Rider University, an NCAA Division I institution and member of the Metro Atlantic Athletic Conference (MAAC) invites applications for an Assistant Athletic Director for Marketing & Fan Engagement. Reporting to the Senior Associate Director of External Operations, this individual will be responsible for implementing comprehensive marketing plans, developing social media content creation calendars and promoting the Rider Athletics brand in an effort to increase attendance, create a positive and exciting game-day atmosphere to maximize the fan experience and further the Rider University Athletics brand.

Specifically, the individual will be responsible for:

• Coordinating game-day promotions and entertainment for all sports, including scheduling in-game giveaways, appearances/performances and promotional contests, overseeing anthem singers, pep band, dance team, and mascot, halftime performers, and writing game day PA scripts;

• Developing and creating all graphic design elements (i.e. schedule posters, in-venue video board and LED scorer’s tables graphics, on-campus TVs and videoboards, social media graphics, digital media ad campaigns, various facility enhancement projects, event and season ticket brochures, website etc.);

• Scheduling and coordinating youth group contacts and attendance at events for all sports;

• Overseeing community relations opportunities for athletic teams;

• Coordinating the athletics department marketing and social media intern program;

• Assisting with planning and executing the marketing of special events for athletics (MAACness, Kids Day Out, National Girls and Women in Sports Day, postseason tournaments, game day tailgates); and

• Serving as the advisor to the Rider Pep Band that participates in home athletic events and at the postseason conference basketball tournament.

Required Knowledge, Skills and Experience

• Bachelor’s degree in sports management/administration, marketing, communications, business administration or a related field.
• One to two years of experience in developing and implementing strategic athletics marketing plans and managing game day promotional activities and events.
• Knowledge of Microsoft Office and Macintosh software.
• Strong interpersonal, written, and verbal communication skills.
• Graphic design skills and experience with using Adobe Creative Suite (Photoshop/InDesign) and creating content for social media.
• Knowledge of rules and regulations of the NCAA, Metro Atlantic Athletic Conference.
• Ability to work irregular shifts and extended hours, including some nights, weekends and holidays.
• Satisfactory background and/or DMV checks required.

Preferred Knowledge, Skills and Experience

• Master’s degree in sports management/administration, marketing, communications, business administration or a related field.

Rider University is committed to fostering an inclusive, vibrant living and learning community that embraces students, faculty, and staff of all backgrounds and enables them to achieve success.

Rider University is an Equal Opportunity Employer.

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