Assistant Athletic Director for Revenue Generation

Canisius College

Buffalo, NY

Posted Date: Nov 06, 2026

Apply on School Website

QUALIFICATION

Salary Expectation
$62,353/yr
Years of Experience
3+ Years
Work Type
Full-time

ABOUT PROGRAM

Canisius College
Canisius Athletics, Athletics Wikipedia Page

Athletic Director

Conference

Metro (DI)

SPORTS/DEPARTMENT

Development

About the Job

Job Description

Assistant Athletic Director for Revenue Generation

Location : Location US-NY-Buffalo

Category Education

Position Type Full-Time

Position Overview

Now Hiring! Assistant Athletic Director for Revenue Generation
📍 Location: Athletics Division

🕒 Schedule: M-F, 8:30am to 5:00pm (37.5 hours per week)

💰 Pay: $62,353.20 annual salary

📄 Position Type: Full-Time

Assistant Athletic Director for Revenue Generation

Location : Location US-NY-Buffalo

Category Education

Position Type Full-Time

Position Overview

Now Hiring! Assistant Athletic Director for Revenue Generation
📍 Location: Athletics Division

🕒 Schedule: M-F, 8:30am to 5:00pm (37.5 hours per week)

💰 Pay: $62,353.20 annual salary

📄 Position Type: Full-Time

Why Join Canisius University

Canisius University serves approximately 2,500 undergraduate and graduate students. As a Catholic and Jesuit University, Canisius has its foundation in the fundamental values of academic excellence, leadership, faith and social justice. Canisius is committed to educating and preparing men and women to become leaders in their professions and their communities, and in service to humanity. The University is an equal opportunity employer committed to recruiting, supporting, and fostering a diverse community of outstanding faculty, staff, and students.

What We Offer:

✅ Salary: $62,353.20 annual salary*

✅ Comprehensive Insurance Benefits – Health, Dental, Vision, Life and Long-Term Disability available the first of the month after the employee’s date of hire
✅ 403(b) with Company Contribution – Plan for your future with confidence – contribution from the university is available after one year of employment
✅ Paid Time Off – Includes vacation time, personal time, sick time, and paid holidays
✅ Tuition Benefits – Available for full-time employees and their qualified dependents

*Please note that the compensation information is a good faith estimate of the base pay for this position. The selected candidate’s compensation package for this position will be provided during the interview process.

Your Role as Assistant Athletic Director for Revenue Generation:

The Assistant Athletic Director for Revenue Generation will lead the development and execution of ticket sales and corporate sponsorship strategies that generate revenue and grow support for Canisius University Athletics. This position will oversee ticket operations and the corporate partner program, including sales, retention, agreements, account service, billing and collections. This position will work with the Assistant AD for Marketing, Promotions and Events to align sales campaigns, promotional activity, and sponsor fulfillment. This position will report to the Athletics Director.

Key Responsibilities:

Duties, Projects and Assignments:

Develop and implement an annual revenue plan with sales goals, prospecting strategies, timelines and revenue projections for ticket sales and corporate sponsorships.
Establish ticket programs and sales plans for basketball and hockey including season-ticket packages, individual tickets, game packs & group sales.
Establish pricing recommendations, renewal strategies and sales goals and present revenue plans to the Athletic Director.
Direct the Ticket Manager in implementing these programs and plans; coordinate promotional support with Marketing, Promotions and Events.
Oversee Ticket Office operations, including customer service, renewals, sales reporting, and ticket revenue reconciliation.
Build relationships with ticket holders, groups, and prospective buyers to increase sales and retention.
Coordinate any Group Sales fulfilment (i.e. tournaments, locker room tours, etc.) with the Ticket Office or Game Presentation staff to ensure all experiences agreed to in the sales discussion are fulfilled.
Manage the corporate partner program.
Identify and qualify prospects, maintain an active sales pipeline, conduct discovery meetings, and present proposals that demonstrate the value of a partnership with Canisius Athletics.
Negotiate new and renewal sponsorship agreements; develop relationships with business decisionmakers to retain partners and increase their investment.
Manage the corporate partner agreements for each account and in cooperation with the Assistant AD for Operations, fulfill all invoicing, collections and account reconciliation.
Monitor outreach, pending revenue, projections, billing and overdue payments; provide monthly sales, collections and prospecting reports to the Athletics Director.
Serve as the primary contact for corporate partners and retain overall accountability for contractual fulfillment. Communicate commitments and deadlines to Marketing, Promotions and Events and other staff; collect fulfillment documentation and resolve account concerns.
Develop and manage sponsorship inventory across broadcasts, websites, social media, signage, print, email, promotional items, fan experiences and events in cooperation with the Assistant AD for Marketing, Promotions and Events.
Manage ticketing and sponsorship expenses within approved budgets and assess the value of partnerships for both sponsors and the University.
Work with the Assistant AD for Marketing, Promotions and Events to ensure promotion of ticket offers; group sales content and other revenue opportunities are coordinated in any marketing or promotional plans.
Coordinate departmental merchandising sales and revenue efforts on campus, at home events and through the University’s designated online merchandise platform, with marketing support from Marketing, Promotions and Events.
In combination with the Ticket Manager/Golf Coach, execute the Blue & Gold Golf Tournament with a focus on increased sponsor revenue.
Provide leadership, annual goals, and evaluations for direct reports. Ensure supervised staff understand and comply with applicable University, conference and NCAA requirements.
Serve on the Athletics Director’s staff, contribute to departmental planning, maintain positive campus and community relationships, and perform other duties as assigned.

Supervisory Responsibilities:

Directly supervise the Ticket Manager, establish Ticket Office priorities and sales goals, and oversee implementation of ticket programs and plans.
Supervise other staff or external consultants assigned to ticket sales, ticket operations and corporate sponsorship sales and account management.
Hire, train and supervise the Ticket Office graduate assistant and assigned student employees; prepare annual goals and performance evaluations.

What You Need to Succeed:

✔ Qualifications:

EDUCATION

Bachelor’s degree in Sports Management, Business Administration, Marketing, Sales, Communications, or a related field required.
Master’s degree in Sports Management, Business Administration, Marketing, or a related field preferred.

EXPERIENCE

Minimum of three (3) years of professional experience in ticket sales, corporate sponsorships, revenue generation, sales management, or a related field.
Demonstrated experience developing and implementing ticket sales strategies, corporate sponsorships, managing client relationships, and achieving revenue goals.
Experience with prospect development, sales presentations, contract negotiations, account retention, and partnership development.
Experience managing budgets, revenue projections, sales reporting, and account reconciliation.
Experience supervising staff, coordinating sales operations, or managing a team preferred.
Experience in collegiate athletics, professional sports, sponsorship sales, or sports and entertainment business operations preferred.
Experience with ticketing systems, customer relationship management (CRM) platforms, or corporate partnership management preferred.

KNOWLEDGE, SKILLS & ABILITIES

Strong written and verbal communication, interpersonal, negotiation, and relationship-building skills.
Demonstrated ability to develop and execute revenue-generation strategies, establish sales goals, and achieve measurable financial objectives.
Ability to identify and cultivate prospective corporate partners, develop sponsorship proposals, negotiate agreements, and maintain long-term business relationships.
Knowledge of ticket sales strategies, including season-ticket packages, group sales, renewals, pricing, and customer retention.
Ability to manage corporate sponsorship agreements, monitor contractual obligations, coordinate fulfillment, and maintain positive partner relationships.
Strong analytical and financial management skills, including revenue forecasting, budget oversight, sales pipeline management, billing, collections, and financial reporting.
Ability to evaluate sponsorship opportunities, develop partnership inventory, and communicate the value of corporate partnerships to prospective and existing sponsors.
Proficiency in sales reporting, CRM systems, ticketing platforms, and other tools used to manage sales pipelines and customer relationships.
Demonstrated leadership and organizational skills, with the ability to supervise, motivate, and develop professional staff, graduate assistants, and student employees.
Ability to collaborate effectively with marketing, communications, operations, ticketing, and other university departments to support revenue and attendance goals.
Ability to manage multiple priorities, exercise sound judgment, resolve account concerns, and meet deadlines in a fast-paced environment.
Familiarity with applicable NCAA, conference, and institutional policies and regulations preferred.
Ability to work evenings, weekends, and non-traditional hours as required by athletics competitions, sales activities, and special events.
Must be eligible to work in the United States.

📢 Apply Today!

To apply, go to https://www.canisius.edu/about-canisius/employment-canisius. The review of applications begins immediately and will continue until the position is filled. Please include your cover letter, resume and three references with their contact information, with your application.

The Office of Human Resources at Canisius University utilizes an online recruitment management system.

Individuals who need reasonable accommodation under the ADA in order to participate in the search process should contact the office of human resources at (716) 888-2240.

Important Information:

🚨 Canisius University participates in E-Verify to confirm employment authorization. The E-Verify process is completed alongside the Form I-9 on or before your first day of work. For more details, visit www.uscis.gov] and search "E-Verify."