Assistant Athletics Director for Marketing and Community Engagement

Additional Instructions

Quick Link

https://searchjobs.dartmouth.edu/post...

Key Accountabilities

| Description |
Administration

• Provide the leadership and oversight necessary to ensure effective collaboration and the integration of marketing, fan engagement, ticketing operations, and revenue generation.
• Provide the leadership and oversight necessary to ensure a strong culture of extraordinary customer service and a student-athlete first mentality throughout all departments.
• Develops annual external engagement strategy plans, in consultation with other administrators and coaches, for sports including strategies for advertising, promotional materials and activities, and other creative efforts to increase attendance and sales for both ticketed events and recreation activities.
• Manage and oversee the financial budget for (Marketing, Fan Engagement). Including digital and print advertising, give-a-way, and promotional events spending.
• Support, mentor and develop staff that report to this position. Including but not limited to Full-time staff, part-time staff, and student staff.
• Liaison with college constituents to advance Dartmouth Athletics & Recreations.
• Work in collaboration with the General Manager of Dartmouth Athletic Sponsorships (Van Wagner), ensuring fulfillment of all elements included in corporate sponsorship agreements.
• Serve as a strategic advisor to the Senior Associate Athletics Director for External Strategy

| | Percentage Of Time | 40% |

| Description |
Promotion and Marketing

• Create and execute advertising campaigns for ticketed athletics events and recreation products.
• Develops marketing and promotional efforts to generate fan support at events. This includes advertising, community relations, and grassroots marketing to increase the attendance of the general public and campus community to athletics events and recreation offerings.
• Manages the production and execution of all game-day related activities: including but not limited to creative game-day promotions and coordinates game-day PA scripts and video board operation.
• Oversee all operational functions of the Video Boards
• Email Marketing and Digital Advertising
• Conducts advertising campaigns for ticketed athletic events through cash/trade negotiations with local/regional newspaper, television, and radio outlets.
• Produces promotional materials including schedule cards and posters for all sports.
• Creates and coordinates promotional activities aimed at the community, youth recreation programs, schools, businesses, public, students, and employees.
• Coordinates student-focused promotions and activities and collaborates with campus colleagues on strategies and events to promote student attendance at home events.
• Identifies, establishes and executes the integration of social, digital and other new media into the promotion of our teams and events and recreation activities.
• Markets and manages Lil Green Kids Club, Big Green Next Gen Pass activities, including brochure, mailings, events and fan club database.
• Supervision: Hires, trains, and supervises an intern, student event workers
• Event Presentation: Coordinates creative game-day promotions including half-time/intermission activities; makes arrangements with the Facilities and Operations office for set-up and other needs.

| | Percentage Of Time | 40% |

| Description |
Cross Promotion

• Develop and execute integrated cross-promotional strategies that increase awareness, attendance, and revenue across all ticketed sports and special events.
• Collaborate with the Athletics Ticket Office to analyze historical ticket sales, attendance trends, and fan behavior to inform pricing and promotional strategies.
• Develop creative ticketing packages and promotional offers, including group sales, youth programs, faculty and staff initiatives, and other targeted audience segments.
• Partner with marketing, communications, multimedia rights, and campus stakeholders to maximize cross-promotional opportunities across all athletics platforms and events.
• Identify opportunities to cross-sell ticketed events through digital marketing, email campaigns, in-venue promotions, and community outreach initiatives.
• Monitor and evaluate the effectiveness of promotional campaigns and ticketing initiatives, providing recommendations to improve attendance, fan engagement, and revenue performance.
• Ensure cross-promotional efforts align with departmental strategic priorities, brand standards, and annual revenue objectives

| | Percentage Of Time | 20% |

| -- | Demonstrates professionalism and collegiality through actions, interactions, and communications with others appropriate to an environment that is welcoming to all. | | -- | Performs other duties as assigned |

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * How did you learn about this employment opportunity?

   • Current Dartmouth employee (Please specify full name below)
   • Word of mouth
   • Mentioned on social, digital, or print media (e.g. LinkedIn feed, VOX, Valley News, listserv)
   • jobs@dartmouth.edu email outreach (includes Job Alert notifications, marketing emails from Talent Acquisition)
   • Recruiter (Please specify full name or event below)
   • abilityJOBS
   • Chronicle of Higher Education
   • Glassdoor
   • Handshake
   • HigherEdJobs
   • HigherEdMilitary
   • Indeed
   • Inside Higher Ed
   • LinkedIn’s Job Board
   • RecruitMilitary
   • Dartmouth’s Job Board (searchjobs.dartmouth.edu)
   • Other (Please specify below)

2. If you selected “other” above, please indicate where you first heard about the opportunity:

   • NCAA Marketplace
   • DI Ticker/CollegeSports.com
   • Collegiate Sports Connect/csconnect.live
   • NACDA
   • Women Leaders in Sports
   • College Sports Communications
   • Intercollegiate/WinAD

3. (Open Ended Question)

Documents Needed to Apply

Required Documents 1. Resume 2. Cover Letter

Optional Documents 1. Additional Document #1