Assistant Director of Marketing and Fan Engagement

Required Qualifications: Bachelor’s degree in related field or equivalent; minimum of 1-2 years’ experience.

Preferred Qualifications: Experience with in-game productions such as videoboard, ribbon boards and light systems. Experience in Intercollegiate Athletics marketing.

Duties include, but are not limited to:

· Lead the execution of strategic marketing initiatives designed to drive revenue, increase brand visibility, and meet key project deadlines.

· Run the in-venue productions for assigned sports, ensuring a cohesive and engaging fan experience that aligns with the department’s branding and promotional goals.

· Collaborate with ticketing staff to support sales objectives, including the development and execution of group sales and experiential promotions.

· Analyze and compile campaign performance data, images, and assets for use in internal reporting and external sponsorship recaps.

· Contribute to the creation and oversight of visual content, assisting with graphic design and brand messaging for promotional use.

Athletics Administrator (UH16/TL5860/NS01482P), full-time time-limited position with benefits. Salary commensurate with qualifications and experience. Work hours vary. Travel, evenings and weekends required. Must be flexible to meet the special scheduling needs of the university. 

Coastal Carolina University is a public comprehensive liberal arts institution located in Conway, South Carolina, just nine miles from the Atlantic coastal resort city of Myrtle Beach. Coastal Carolina University enrolls over 12,000 students from 48 states and 53 nations. The University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award the baccalaureate and master’s degrees of national and/or regional significance in the arts and sciences, business, humanities, education, and health and human services, a specialist degree in instructional technology, and PhD degrees in marine science: coastal and marine systems science and education sciences.

The University provides equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, citizenship status, national origin, or because an employee or applicant for employment is an individual with a disability or a disabled veteran, an Armed Forces service medal veteran, a recently separated veteran, or an active-duty wartime or campaign badge veteran, or other “protected veteran,” as defined by law. Coastal Carolina University is an EO/AA employer.

Required Qualifications

Bachelor’s degree in related field or equivalent; minimum of 1-2 years’ experience.

Preferred Qualifications

Experience with in-game productions such as videoboard, ribbon boards and light systems. Experience in Intercollegiate Athletics marketing.

Knowledge, Skills & Abilities

Strong work ethic, positive attitude, desire and ability to learn and work in a fast-paced environment; Excellent communication skills both written and verbal; understanding of sales cycles; ability to work in collaboration with others.

Subject to Drug/Alcohol Testing Guidelines

Subject to Credit Check

Working Conditions

nights and weekends; travel as necessary

Posting Detail Information

| Posting Number | NS01482P | | Number of Vacancies | 1 | | Desired Start Date | 08/17/2026 | | Position End Date (if temporary) | 06/30/2027 | | Job Open Date | 07/22/2026 | | Job Close Date | | | Open Until Filled | Yes | | Special Instructions to Applicants | | | Quicklink for Posting | https://jobs.coastal.edu/postings/122272 |

Job Duties

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * What is your highest level of education completed?

   • High School Diploma or GED
   • Associate's Degree
   • Bachelor's Degree
   • Master's Degree
   • Doctoral

2. * Do have a minimum of 1-2 years of experience?

   • Yes
   • No

Applicant Documents

Required Documents 1. Cover Letter / Letter of Application 2. Resume 3. Reference List

Optional Documents 1. Other Document 1 2. Other Document 2