Associate AD / Creative Director (Design)

EXPIRED

Department:

UCF Athletics - #Content

Under the direction of the Senior Associate A.D., #Content, this position leads the visual identity and creative direction for one of the nation’s most innovative and competitive collegiate athletics brands. This role is responsible for developing and executing compelling visual content across digital, print, and environmental media. The Creative Director will guide a team of designers and collaborate closely with marketing, communications, video, photography, and social media units to ensure all creative materials align with UCF’s brand standards and drive fan engagement, recruitment, and revenue. 

Responsibilities include, but are not limited to:

Creative Direction & Strategy 

• Serve as the lead visual strategist for the UCF Athletics brand across all platforms 
• Develop creative campaigns and design systems for sport seasons, ticketing, fan engagement, and recruiting 
• Ensure brand consistency across all touchpoints, including social, print, video graphics, apparel, and facilities 
• Collaborate with stakeholders to conceptualize and deliver high-impact creative that meets both long-term goals and daily content needs 
   

Department:

UCF Athletics - #Content

Under the direction of the Senior Associate A.D., #Content, this position leads the visual identity and creative direction for one of the nation’s most innovative and competitive collegiate athletics brands. This role is responsible for developing and executing compelling visual content across digital, print, and environmental media. The Creative Director will guide a team of designers and collaborate closely with marketing, communications, video, photography, and social media units to ensure all creative materials align with UCF’s brand standards and drive fan engagement, recruitment, and revenue. 

Responsibilities include, but are not limited to:

Creative Direction & Strategy 

• Serve as the lead visual strategist for the UCF Athletics brand across all platforms 
• Develop creative campaigns and design systems for sport seasons, ticketing, fan engagement, and recruiting 
• Ensure brand consistency across all touchpoints, including social, print, video graphics, apparel, and facilities 
• Collaborate with stakeholders to conceptualize and deliver high-impact creative that meets both long-term goals and daily content needs 
   

Team Leadership & Oversight 

• Manage and mentor a team of graphic designers and design interns 
• Oversee project workflows, assign creative responsibilities, and ensure on-time delivery 
• Provide feedback and development plans for junior designers to foster growth and creativity 
• Coordinate with video and photo teams to integrate visual elements seamlessly across content types 

Execution & Production 

• Personally execute high-level design work for key initiatives, including marquee campaigns, brand reveals, and partnerships 
• Oversee the creation of print collateral (posters, schedule cards, credentials, signage) and digital assets (social media graphics, email marketing, web graphics) 
• Maintain an organized archive of creative files and templates for internal use 
• Establish and maintain timelines for facility branding updates 
• Coordinate with external vendors and printers to ensure production quality and timelines are met 

Revenue Generation 

• Work with internal and external teams to conceptualize retail campaigns and merchandise collections that increase fan engagement and revenue  Liaison to UCF Licensing for UCF Athletics trademarks and vendor submissions and providing creative feedback as needed 
• Collaborate on visual assets that drive digital engagement and conversions for ticketing, fundraising (e.g. Mission XII), and sponsorship campaigns 

Minimum qualifications:

• Master's degree in an appropriate area of specialization and two (2) years of appropriate experience; or
• Bachelor's degree in an appropriate area of specialization and four (4) years of appropriate experience.

Due to the nature/scope of Athletics and Athletics events, position requires attendance at scheduled home games / matches, which may require work during evenings, weekends, and holidays, as well as the ability to stand / walk for extended periods of time.

As a staff member of UCF Athletics, the selected candidate will be a person of integrity and character who shares a commitment for customer service and knowing / complying with NCAA, Conference, and institutional rules as they apply to the UCF Athletics program. 

Salary:

Negotiable

Please note that UCF Athletics operates as a Direct Support Organization (DSO) of the University of Central Florida, with different payroll and benefits than university employees. If interested in positions with the university, please click Here to visit their website.

As a proud member of the Big 12 Conference, our mission is to positively transform the lives of our students academically, athletically and personally through a nationally competitive intercollegiate athletics program that enhances the reputation and visibility of the university. We strive to be Florida's preeminent athletic program representing UCF and our community with distinction on the national stage as “Orlando's Hometown Team.”
 

UCF Athletics values our employees and working for us has its perks, including:  

• Benefit packages: Medical, Dental, Vision, Life Insurance, Supplemental Insurances, Flexible Spending & Health Savings Accounts, and Employee Assistance Program
• Wellness initiatives: UCF Athletics is recognized by Cigna Healthcare with the silver level Healthy Workforce Designation for our commitment to employee well-being and vitality through our benefits offerings, wellness platform and programming
• Paid time off for applicable positions, including annual and sick time off and paid holidays  
• Retirement savings options   
• Employee discounts, including tickets to many Orlando attractions   
• Tickets to UCF sporting events
• Education assistance   

To learn more about UCF and the Knights, visit our websites at ucf.edu and ucfknights.com.

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