Associate Athletics Director, Marketing, Sales and Fan Experience

Posting Details

I. JOB OVERVIEW

Job Description Summary:

The George Washington University offers a comprehensive, NCAA Division I athletics program featuring 400 student-athletes across 20 varsity sports. A charter member of the storied Atlantic 10 Conference and the league’s only Association of American Universities (AAU) member institution, the GW Revolutionaries lead in the classroom, in competition, and in service to our campus and local communities. GW’s combination of world-class academics, elite A10 athletics, and location in the heart of the nation’s capital affords our student-athletes an exceptional platform to achieve their dreams.

Reporting to the Deputy Athletics Director for External Operations & Chief Revenue Officer, this position is responsible for the development and implementation of strategic marketing and ticket sales plans for GW Athletics, with a primary focus on the flagship men’s and women’s basketball programs. This individual will partner with all athletics’ external operations, including ticketing, communications, corporate partnerships, creative services, as well as university and community partners, to increase attendance, maximize revenues, deliver an outstanding game day experience, and enhance the brand of GW Athletics and the university.

The incumbent will be responsible for the following:

• Provide overall strategic vision and direction for the marketing and ticketing units, ensuring alignment with departmental goals and long-term growth initiatives.
• Develop and implement marketing and sales strategies in support of annual and long-term revenue and attendance goals.
• Serve as the primary marketing representative for GW’s flagship men’s and women’s basketball programs and oversee the development and implementation of marketing and sales strategies for men’s and women’s basketball.
• Determine appropriate budget expenditures and allocations relative to the implementation of marketing plans, including analyzing return on investment of advertising spend and marketing investments.
• Develop impactful and innovative game day environments through game presentation efforts (scripting, promotions, video, music, entertainment, band and spirit program performances) to create a competitive home team advantage and enhance the experience of students, ticket purchasers and all guests.

Posting Details

I. JOB OVERVIEW

Job Description Summary:

The George Washington University offers a comprehensive, NCAA Division I athletics program featuring 400 student-athletes across 20 varsity sports. A charter member of the storied Atlantic 10 Conference and the league’s only Association of American Universities (AAU) member institution, the GW Revolutionaries lead in the classroom, in competition, and in service to our campus and local communities. GW’s combination of world-class academics, elite A10 athletics, and location in the heart of the nation’s capital affords our student-athletes an exceptional platform to achieve their dreams.

Reporting to the Deputy Athletics Director for External Operations & Chief Revenue Officer, this position is responsible for the development and implementation of strategic marketing and ticket sales plans for GW Athletics, with a primary focus on the flagship men’s and women’s basketball programs. This individual will partner with all athletics’ external operations, including ticketing, communications, corporate partnerships, creative services, as well as university and community partners, to increase attendance, maximize revenues, deliver an outstanding game day experience, and enhance the brand of GW Athletics and the university.

The incumbent will be responsible for the following:

• Provide overall strategic vision and direction for the marketing and ticketing units, ensuring alignment with departmental goals and long-term growth initiatives.
• Develop and implement marketing and sales strategies in support of annual and long-term revenue and attendance goals.
• Serve as the primary marketing representative for GW’s flagship men’s and women’s basketball programs and oversee the development and implementation of marketing and sales strategies for men’s and women’s basketball.
• Determine appropriate budget expenditures and allocations relative to the implementation of marketing plans, including analyzing return on investment of advertising spend and marketing investments.
• Develop impactful and innovative game day environments through game presentation efforts (scripting, promotions, video, music, entertainment, band and spirit program performances) to create a competitive home team advantage and enhance the experience of students, ticket purchasers and all guests.
• Develop and implement creative services strategies across all sports, including digital marketing to increase brand awareness and drive attendance.
• Partner with GW’s third-party multimedia rights provider to support sales efforts and create sponsor activations that enhance the game day experience and engage fans.
• Partner with University Advancement on alumni, letterwinner, and student engagement initiatives, programs and events.
• Oversee a team of student marketing and fan experience staff, including development and implementation of campus engagement initiatives and execution.
• Oversee GW spirit squads, including George the mascot, Cheerleading, and the First Ladies dance team, and liaison to The Foghorns pep band and George’s Army student section.
• Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.

The position is based at GW’s Foggy Bottom Campus in Washington, DC, but will travel to and work at the Mount Vernon Campus and off-campus locations for athletic games and events as needed. The incumbent may perform other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.

Minimum Qualifications:

Qualified candidates will hold a Bachelor’s degree in an appropriate area of specialization plus 8 years of relevant professional experience, or, a Master’s degree or higher in a relevant area of study plus 6 years of relevant professional experience. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience.

Additional Required Licenses/Certifications/Posting Specific Minimum Qualifications:

Preferred Qualifications:

• Demonstrated success in revenue generation, brand management, and fan experience enhancement.
• Strong knowledge of current and emerging industry requirements and best practices in areas of marketing, fan engagement, and revenue creation.
• Strong working knowledge of the development and implementation of marketing plans and engagement strategies that will lead to revenue generation.
• Experience providing creative direction for photo and video features, graphic design projects, and social media campaigns.
• Experience planning and implementing a variety of game day presentations and special events, including those that require live production.
• Experience working with campus partners (students, faculty, and staff) to build support and affinity for GW Athletics is valued.
• Experience working with athletics spirit groups (spirit teams, mascots, fan groups, and pep bands) to enhance the game-day experience.
• Experience in athletics marketing and sales whether at the collegiate, professional or similar environments.
• Strong supervisory, organizational, and communication skills.
• Ability to work collaboratively across units and teams to achieve common goals.

Hiring Range

$88,562.15 - $154,055.84

GW Staff Approach to Pay

How is pay for new employees determined at GW?

Healthcare Benefits

GW offers a comprehensive benefit package that includes medical, dental, vision, life & disability insurance, time off & leave, retirement savings, tuition, well-being and various voluntary benefits. For program details and eligibility, please visit https://hr.gwu.edu/benefits-programs.

II. JOB DETAILS

| Campus Location: | Foggy Bottom, Washington, D.C. | | College/School/Department: | Athletics and Recreation | | Family | Athletics | | Sub-Family | Athletics Administration | | Stream | Management | | Level | Level 3 | | Full-Time/Part-Time: | Full-Time | | Hours Per Week: | 40 | | Work Schedule: | Monday - Friday, 8 AM - 5 PM | | Will this job require the employee to work on site? | Yes | | Employee Onsite Status | On-campus (in person) | | Telework: | No | | Required Background Check: | Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search | | Special Instructions to Applicants: |
Employer will not sponsor for employment Visa status | | Internal Applicants Only? | No | | Posting Number: | S013854 | | Job Open Date: | 10/01/2025 | | Job Close Date: | | | If temporary, grant funded, Sponsored Project funded or limited term appointment, position funded until: | | | Background Screening | Successful Completion of a Background Screening will be required as a condition of hire. | | EEO Statement: |

The university is an Equal Employment Opportunity employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.

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Posting Specific Questions

Required fields are indicated with an asterisk (*).

1. * Are you currently employed with The George Washington University?

   • No
   • Yes

2. * For current GW employees, have you completed your Introductory Employment Period (IEP)?  (As a reminder, employees in their IEP are not eligible to apply for other internal university staff and research positions until the IEP is complete.)

   • Yes, IEP complete
   • No, still in IEP
   • N/a - not a current GW employee

3. * What is your expected salary range?

(Open Ended Question)

Documents needed to Apply

Required Documents 1. Resume 2. Cover Letter

Optional Documents

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