Lubbock

Associate Director, Athletics External NIL Operations

42324BR

Red Raider Club

Position Description

Plan and develop daily business functions for various departments within the athletic organization. Ensure the athletic organization maintains a favorable public and stakeholder perception while fulfilling the organization's strategic mission.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the “Hub City” because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock’s Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

About the Department and/or College

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Lubbock

Associate Director, Athletics External NIL Operations

42324BR

Red Raider Club

Position Description

Plan and develop daily business functions for various departments within the athletic organization. Ensure the athletic organization maintains a favorable public and stakeholder perception while fulfilling the organization's strategic mission.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the “Hub City” because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock’s Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

About the Department and/or College

Texas Tech Athletics has a commitment to serving and working with diverse populations and demonstrated alignment with the University’s strategic priorities and values-based culture.

Major/Essential Functions

The Associate Director of External NIL Operations will oversee centralized coordination for external NIL activities under the direction of the Senior Associate Athletics Director. This role will serve as the primary point of contact for NIL Go, external engagement, managing student-athlete support, business partnerships, and external collaborations. The Associate Director will provide leadership to ensure NIL activities within the Red Raider Club are executed with consistency, integrity, and innovation, advancing both student-athlete success and departmental objectives.

NILGo Administration

• Serve as the primary administrator for NILGo, overseeing tracking, reporting, and deal management.
• Partner closely with the designated point of contact for each deal entered in NILGo to ensure accuracy, compliance, and timely completion.
• Main point of contact between the RRC and all 17 programs on external NIL needs. 
• Will communicate with coaches, sport admins, or general managers on individual program needs and update them on deal status.

Compliance & Payor Oversight - Serve as the main liaison for NIL payors and document associated payor status. - Ensure all external NIL activities align with NCAA, conference, and state regulations.

Business Alliance Development - Partner with the Red Raider Club and athletics leadership on the Business Alliance to ensure business capacity is clear, coordinated, and strategically aligned across all efforts. - Actively identify, solicit, and cultivate business relationships to expand the Alliance and provide increased opportunities for student-athletes.

Student-Athlete Support & Education - Work with compliance and revenue share administration on external NIL education initiatives for all student-athletes, creating consistent messaging around branding, contracts, compliance, and personal financial management. - Serve as the Red Raider Club liaison with Student-Athlete Development to integrate external NIL programming with financial literacy and tax education. - Collaborate with coaches and athletics staff to address program-specific external NIL needs in coordination with the Senior Associate Athletics Director. - Support sports programs as needed with recruit visits.

External Partnerships & Collaboration - Serve as the main liaison with external NIL partners (Athletiq, Learfield, and others), ensuring efficient communication, alignment, and execution of initiatives. - Represent the department in external NIL-related meetings, panels, and community forums as needed.

Operations & Reporting - Track, evaluate, and report on external NIL program impact and participation, providing regular updates to athletics leadership. - Supervise assigned staff, graduate assistants, or interns supporting external NIL operations. - Assist in budget planning and resource allocation for external NIL education, programming, and partner engagement.

Required Qualifications

Bachelor's degree in a related field plus three years related experience; OR a combination of related education and/or experience to equal seven years.

Preferred Qualifications

• Master's degree.
• Previous experience in athletics administration, compliance, corporate sponsorship, student-athlete development, or related field.
• Strong understanding of NCAA compliance, NIL legislation, and related financial/tax implications.
• Proven ability to build and manage relationships with corporate partners, student-athletes, and external stakeholders.
• Exceptional communication, organizational, and leadership skills.
• Ability to manage multiple priorities and thrive in a fast-paced, evolving environment.

Safety Information

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

Does this position work in a research laboratory?

No

Required Attachments

Cover Letter, Professional/Personal References, Resume / CV

Job Type

Full Time

Pay Basis

Monthly

Job Family

Athletics

Job Sub Family

Athletics

Annualized Pay Range

$48,000 - $84,000 - $120,000

Pay Statement

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. For additional information, please reference the institutional pay plan by visiting www.depts.ttu.edu/hr/payplan.

Travel Required

Up to 50%

Shift

Other

Schedule Details

Varies.

Grant Funded?

No

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.

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