Associate Director of Video Production

Waco, TX, United States

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Job Description

What We're Looking For

Baylor Athletics is seeking a motivated, creative, and service-oriented team player to join our Brand Engagement team as the Associate Director of Video Production. This role is instrumental in driving Baylor’s storytelling across social, digital, and in-venue platforms, helping elevate the brand, deepen fan engagement, and support revenue-generating initiatives. 

 

This position will serve as a lead content producer for assigned sport programs while contributing to Baylor’s integrated Brand Engagement ecosystem. The ideal candidate brings a strong understanding of video production, social-first content strategy, and the evolving landscape of college athletics. 

 

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Associate Director of Video Production

Waco, TX, United States

Be the First to Apply

Job Description

What We're Looking For

Baylor Athletics is seeking a motivated, creative, and service-oriented team player to join our Brand Engagement team as the Associate Director of Video Production. This role is instrumental in driving Baylor’s storytelling across social, digital, and in-venue platforms, helping elevate the brand, deepen fan engagement, and support revenue-generating initiatives. 

 

This position will serve as a lead content producer for assigned sport programs while contributing to Baylor’s integrated Brand Engagement ecosystem. The ideal candidate brings a strong understanding of video production, social-first content strategy, and the evolving landscape of college athletics. 

 

A bachelor’s degree and less than one year of relevant work experience are required. A bachelor’s degree, two years of relevant work experience, and demonstrated experience in sports videography, editing, and digital content strategy are preferred. This role will report directly to the Assistant AD for Digital Media.   

 

What You Will Do

 

_ Content & Storytelling _

• Create high-impact video content tailored for social media, digital platforms, and in-venue experiences

• Serve as the lead video producer for assigned sport programs, including primary oversight of Baylor Volleyball and Baylor Softball, with required travel to away competitions, while supporting additional sport programs and key initiatives across Baylor Athletics

• Capture both video and photography assets to support storytelling and brand consistency

 

_ Brand Engagement & Strategy  _

• Develop and execute content strategies that drive fan engagement, attendance, and brand growth

• Contribute to @BaylorAthletics and sport-specific social media initiatives with a social-first mindset

• Support student-athlete storytelling and personal brand development through creative content

 

_ Revenue & Partnerships  _

• Collaborate with Playfly Sports to develop sponsored digital content and fulfill partnership obligations

• Assist in identifying and executing new digital sponsorship opportunities through content

 

_ Game Day & Event Coverage _

• Shoot and produce video content at home events and other key athletic competitions, and travel for postseason and championship coverage as needed

• Support in-venue production needs as part of the broader fan experience strategy

 

_ Collaboration & Team Integration _

• Work closely with Branding and Creative Services, Athletics Communications, and Marketing & Fan Experience to ensure alignment across all content efforts

• Contribute to an integrated content ecosystem that supports Baylor Athletics’ broader Brand Engagement goals

 

_ Other  _

• Perform all other duties as assigned
• Comply with all University policies. 
• Maintain regular and punctual attendance. 

 

What You Can Expect

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family’s wellbeing and allows you to be a part of the life of a vibrant and active college campus.  To learn more, go to Baylor Benefits & Advantages.

 

Explore & Engage

Learn more about Baylor and our strategic vision, Baylor in Deeds.  Also, explore our great hometown of Waco and the many opportunities to engage locally.  If you are new to Central Texas, This is Waco! 

 

About Us

Baylor University, a private not-for-profit university affiliated with the Baptist General Convention of Texas, is committed to compliance with all applicable anti-discrimination laws, including those regarding age, race, color, sex, national origin, military service, genetic information, and disability. Baylor complies with statutory Affirmative Action/Equal Opportunity requirements. Baylor's full official Notice of Non-Discrimination may be read online.

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Job Info

• Job Identification 20291
  
• Job Category Staff
  
• Posting Date 05/06/2026, 07:48 PM
  
• Job Schedule Full time
  
• Locations 1900 S University Parks Drive, Waco, TX, 76706, US
  

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