Asst AD Marketing & Fan Experience

Title: Asst AD Marketing & Fan Experience

Application Review Date:  10/16/2025

Campus Location:

Work Authorization: Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor employment visas at this time.

Job Description

Radford University Athletics is seeking a dynamic and creative leader to serve as the Assistant Athletic Director for Marketing & Fan Experience. Reporting to the Deputy Athletics Director, this position is responsible for developing and executing comprehensive marketing, branding, and promotional strategies for all sports, with a strong emphasis on men’s and women’s basketball. The Assistant AD will enhance the fan experience at Radford Athletic events, elevate the department’s brand visibility, and drive attendance, engagement, and revenue.

This role oversees game presentation, video board operations, in-game promotions, and the supervision of the Spirit Squad and Pep Band. The position also assists with fulfillment of corporate sponsorship agreements to ensure partner satisfaction and retention.

Required Qualifications

· Bachelor’s degree.

Title: Asst AD Marketing & Fan Experience

Application Review Date:  10/16/2025

Campus Location:

Work Authorization: Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor employment visas at this time.

Job Description

Radford University Athletics is seeking a dynamic and creative leader to serve as the Assistant Athletic Director for Marketing & Fan Experience. Reporting to the Deputy Athletics Director, this position is responsible for developing and executing comprehensive marketing, branding, and promotional strategies for all sports, with a strong emphasis on men’s and women’s basketball. The Assistant AD will enhance the fan experience at Radford Athletic events, elevate the department’s brand visibility, and drive attendance, engagement, and revenue.

This role oversees game presentation, video board operations, in-game promotions, and the supervision of the Spirit Squad and Pep Band. The position also assists with fulfillment of corporate sponsorship agreements to ensure partner satisfaction and retention.

Required Qualifications

· Bachelor’s degree.

· Experience in a collegiate or professional athletics setting or related field.

· Demonstrated success in achieving marketing, branding, and in-game presentation goals.

· Knowledge of sports marketing, promotions, and fan experience strategies.

Preferred Qualifications:

Preferred Qualifications

· Master’s degree.

· Diverse work experience in marketing, promotions, and branding.

· Proven ability to generate creative ideas that enhance the in-game fan experience.

Special Instructions to Applicants

Employment Conditions: 

Is this position Grant Funded:  No

Is this position restricted:  No

Is this position eligible for telework:  No

Hours Per Week:  40

Months per Year:  12

Statement of Economic Interest Required: No

FLSA Status:  Exempt

Work Classification:  Administrative & Professional Faculty

Normal Work Schedule: 

Employee Classification:  01281

Department: Marketing & Promotions

Salary:  commensurate with experience

Department Contact Name: Nicole Green

Department Contact Phone:  5408316194

Department Contact Email:  ndlayton@radford.edu

Equal Opportunity Statement:

Radford University does not discriminate with regard to race, color, sex, sexual orientation, disability, age, veteran status, national origin, religion, or political affiliation in the administration of its educational programs, activities, admission or employment practices.

Clery Statement

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, Radford University publishes an Annual Security and Fire Safety Report. The report includes the university’s policies, procedures, and programs concerning safety and security, as well as three years’ of crime statistics for our campus. As a prospective employee, you are entitled to a copy of this report. The report and statistical data can be found online at Radford.edu/police. You may also request a paper copy of the report from the Radford University Police Department located at 810 East Main Street PO Box 6883, Radford, VA, 24142.

Reasonable Accommodation Statement

If you are an individual with a disability and desire accommodation in the application process please contact the hiring department.

Criminal Background Check Statement

Radford University is committed to ensuring a safe and secure environment for all employees, students, volunteers, and stakeholders. As part of our hiring and screening process, we conduct criminal background checks in compliance with Virginia Code § 19.2-389 and other applicable state and federal laws. Successful candidates will be required to have a criminal background check.

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