Job Location
Midway University - Midway, KY
Position Type
Full Time
Education Level
4 Year Degree
Midway University seeks an enthusiastic and relationship-driven Athletic Liaison  to enroll prospective undergraduate students, with a primary focus on student-athletes. This new position serves as the admissions officeâs  liaison to athletic coaches  and plays a key role in ensuring that student-athletes and their families receive accurate, timely information about the admissions process, financial aid, and campus life.Â
Job Location
Midway University - Midway, KY
Position Type
Full Time
Education Level
4 Year Degree
Midway University seeks an enthusiastic and relationship-driven Athletic Liaison  to enroll prospective undergraduate students, with a primary focus on student-athletes. This new position serves as the admissions officeâs  liaison to athletic coaches  and plays a key role in ensuring that student-athletes and their families receive accurate, timely information about the admissions process, financial aid, and campus life.Â
Position OverviewÂ
The Athletic Liaison  proactively engages prospective student-athletes from inquiry through enrollment. Working closely with head coaches and athletic staff, the liaison coordinates communications, provides admissions guidance tailored to eligibility timelines, and helps deliver a seamless experience for incoming athletes.Â
Key ResponsibilitiesÂ
Student-Athlete Recruitment & Relationship ManagementÂ
Identifies, cultivates, and manages prospective student-athletes through school visits, recruitment fairs, email, phone, text, and campus visits.Â
Serves as the admissions liaison to head coaches, keeping them informed of applicant status and deadlines.Â
Coordinates with coaches on campus visits, and special recruitment events.Â
Provides exceptional, student-centered service to prospective athletes and their families.Â
Communication & PresentationÂ
Conducts individual consultations and group presentations to prospective student-athletes and their families.Â
Clearly explains admissions requirements, timelines, financial aid, housing, and student-athlete resources.Â
Tailors communications to resonate with athletes, parents, and high school/club coaches.Â
Program KnowledgeÂ
Maintains thorough knowledge of the Universityâs undergraduate programs, admissions criteria, and scholarships.Â
Collaborates with faculty, athletic compliance staff, and student services to stay current on eligibility and support resources.Â
Marketing & Digital EngagementÂ
Uses CRM and recruitment platforms (e.g., Recruiter, Colleague) to track student-athlete inquiries, applications, and enrollment.Â
Assists in developing communications and digital content targeting prospective athletes.Â
Plans and hosts on-campus and virtual events specifically for student-athlete recruitment.Â
Enrollment Conversion & Goal AchievementÂ
Manages a recruitment pipeline of student-athletes from inquiry to enrollment, meeting or exceeding established targets.Â
Provides regular reports on recruitment progress to admissions and athletic leadership.Â
QualificationsÂ
RequiredÂ
Bachelorâs degree.Â
One to three years of experience in student recruitment, admissions, athletics, or a related field.Â
Strong interpersonal, written, and verbal communication skills.Â
Proficiency with Microsoft Office and comfort learning CRM/student information systems.Â
Ability to travel, work evenings and weekends for recruitment events.Â
PreferredÂ
Experience recruiting student-athletes or working in a collegiate athletic environment.Â
Familiarity with NAIA rules and timelines.Â
Knowledge of higher education admissions best practices.Â
Review of applications will begin immediately and continue until position is filled.
Midway University is an equal opportunity employer.
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