The Digital Marketing department drives the strategic digital efforts for Louisville Athletics, overseeing a wide range of initiatives that amplify fan engagement and support revenue growth. This includes managing email marketing campaigns, mobile app development and messaging, website advertising, paid advertising across various platforms (display, search, social media, etc.), and analytics and performance reporting. Collaborating closely with the fundraising and ticket sales & retention teams, the department designs and executes campaigns that align with the organization’s business and revenue objectives while delivering meaningful interactions with prospects and existing supporters.

Learning objectives for the Digital Marketing Intern include, but are not limited to:

Gain experience in email marketing by learning TM1 Engage software and support email communications for specific sports marketing & ticketing initiatives.
Learn about customer journeys and understand how to incorporate our digital tools into campaign pathways.
Develop skills in and assist with the copy writing, editing and proof reading for emails, text messages, push notifications & website landing pages.
Learn to pull and analyze digital marketing analytics to identify effectiveness of campaign messaging.
Gain experience working in a collaborative setting by supporting goals across ticket sales and retention, CAF, marketing and more.

SUBMIT APPLICATION

QUALIFICATION

Salary Expectation
Not Provided
Years of Experience
Not Provided
Work Type
Part-time

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Athletic Director

Conference

ACC (DI)

SPORTS/DEPARTMENT

Communications Marketing

Department History

University of Louisville Communications 2026–2027

Person	Role
JB Allen	Director of Creative Video
Jordan Alves	Director of Television Production
Tim Haag	Director of Graphic Design
Andrew Osborn	Director of Technical Production
Matt Paras	Assistant Director of Strategic CommunicationsMEDIA CONTACT - Women's Basketball, Women's Golf, Football (secondary)
Harper Hawkins	Strategic Communications Intern MEDIA CONTACT - Cross Country, Men's Tennis, Field Hockey (Social Media)
Sara Miller	Strategic Communications InternMEDIA CONTACT - Women's Soccer, Women's Basketball (secondary)
Zach Zsido	Strategic Communications InternMEDIA CONTACT - Swim & Dive, Women's Golf, Volleyball (secondary)

University of Louisville Marketing 2026–2027

Person	Role
Olivia Higgins Biven	Assistant AD/Brand, Licensing & Creative Services
Selim Aldag	Assistant Coach/Director of Video Analytics
JB Allen	Director of Creative Video
Jordan Alves	Director of Television Production
Andrew Osborn	Director of Technical Production
Amanda Roussin	Director of Digital Marketing
Zech Wu	Creative Director
Harper Hawkins	Strategic Communications Intern MEDIA CONTACT - Cross Country, Men's Tennis, Field Hockey (Social Media)

University of Louisville Communications 2025–2026

Person	Role
JB Allen	Director of Creative Video
Tim Haag	Director of Graphic Design
Andrew Osborn	Director of Multimedia Production / Director of Technical Production
Alyssa Sconzo	Director of Digital StrategyMEDIA CONTACT - Spirit
Dana Brown	Assistant Director of Strategic Communications/NIL StrategyMEDIA CONTACT - Men's Basketball, Rowing, Women's Tennis
Sam Gercak	Assistant Director of Media Relations/Creative CommunicationsMEDIA CONTACT - Cross Country, Track & Field, Volleyball, Swim & Dive
Kennedy Knisley	Assistant Director of Media Relations/Creative CommunicationsMEDIA CONTACT - Softball, Men's Soccer, Men's Golf
Matt Paras	Assistant Director of Media Relations/Creative CommunicationsMEDIA CONTACT - Women's Basketball, Women's Soccer, Women's Golf

University of Louisville Marketing 2025–2026

Person	Role
Olivia Higgins Biven	Assistant AD/Brand, Licensing & Creative Services
JB Allen	Director of Creative Video
Zack Day	Director of Marketing
Amanda Roussin	Director of Digital Marketing
Theo Smith	Director of Social Media and Creative Content
Nick Kanine	Associate Director of Fan Experience
KC Buckley	Assistant Director of Fan Experience
Zack McKay	Assistant AD/Strategic Marketing & NIL

University of Louisville Communications 2024–2025

Person	Role
JB Allen	Video Creative Director
Rocco Gasparro	Director of Media Relations
Andrew Osborn	Director of Multimedia Production / Director of Technical Production
Alyssa Sconzo	Director of Digital Strategy
Dana Brown	Assistant Director of Strategic Communications/NIL Strategy
Sam Gercak	Assistant Director of Media Relations/Creative Communications
Kennedy Knisley	Assistant Director of Media Relations/Creative CommunicationsMEDIA CONTACT - Softball, Men's Soccer
Matt Paras	Assistant Director of Media Relations/Creative Communications

University of Louisville Marketing 2024–2025

Person	Role
Olivia Higgins Biven	Director of Brand Marketing & Licensing
Theo Smith	Director of Social Media and Creative Content
Emily Bridges	Assistant Director of Marketing
Anne Burkhead	Assistant Director of Marketing
Zack Day	Assistant Director of Marketing
Nick Kanine	Assistant Director of Marketing
Amanda Roussin	Assistant Director of Digital Marketing

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