Director- Marketing & Creative Services

EXPIRED

| | Preferred Qualifications |
- Experience in an intercollegiate athletic environment

| | Other Skills and Abilities | | | Work Schedule Type | Other | | Work Schedule |
Monday – Friday, with weekend and night work depending on the demands of the office. | | Posting Date | 06/03/2024 | | Open Until Further Notice | No | | Closing Date | 06/09/2024 | | Screening to Begin | Immediately | | Special Instructions to Applicants |
It is strongly recommended that you print a copy of these instructions and the position posting before you begin to complete the online application, as the instructions will not be viewable once you begin the application process.

Required documentation includes all of the items listed below.

1. Attach a detailed cover letter in which you explain how you meet each of the required qualifications [and preferred qualifications, if applicable]. It is preferred that you provide that information in a bulleted list or within a table within your cover letter.

2. Attach a chronological resume including work history and major duties, education, and any specialized training or skills related to the position. List at least 3 professional references including: names, titles, organization name, phone numbers, email addresses, and connection to you (these can be identical to the references listed on the application).

3. Complete the online application form and respond to the online questions, if applicable.

4. Diversity Response – As an equal opportunity employer with a multicultural staff and student population, we are interested in how your qualifications prepare you to work with diverse faculty, staff, and student populations representing various cultures and backgrounds that may be different from your own. You will be asked to attach a diversity response as part of the online application process: Please describe how you will apply an approach that is supportive to the diverse needs, including universal access, of our students, faculty, staff, and the public. | | Application Types Accepted | Application |

Job Duties

| % of Time | 30 | | Responsibility / Duty |
Assist in the development, coordination, and implementation of the annual strategic marketing plan for the department of intercollegiate athletics to include:

• Determine goals and objectives of promotional campaigns for each sport and/or promotional activities.
• Identify target markets and develop specific strategies for each.
• Evaluate the strengths and weaknesses of competitors.
• Analyze internal/external environments for the potential success of promotional activities.
• Assign work to others in support of marketing campaigns.
• Collaborate with the Creative Services Director and Sports Information office staff to manage athletic department social media accounts, staffing, creative content, and video creation.
• Direct athletic marketing campaigns in coordination with other university programs and within the framework of the university’s overall marketing plan.
• Coordinate the development of promotional materials (season ticket collateral, schedule posters/cards, billboards, flyers, radio, social media, print).
• Monitor and modify strategies during promotional periods.
• Monitor departmental advertising budget and ensure expenses are appropriately balanced as it relates to marketing execution, promotions, video board, and live stream operations.
• Evaluate the effectiveness and/or ineffectiveness of the campaign(s) upon completion.
  

| | Essential Function Indicator | Yes |

| % of Time | 30 | | Responsibility / Duty |
Coordinate game day operations as it relates to game administration, fan experience, and sponsor execution:

• Game music production (FB, VB, SOC, MBB, WBB).
• Ball Crew responsibilities (VB, MBB, WBB).
• n-game elements: anthem singers, color guard, ROTC canon, sponsor promotions/contests.
• Coordinate facility signage installation with facility crew and put-up game day signage.
• Maintain a relationship with Learfield representative(s) on marketing, signage, and promotional initiatives.
• Oversee Reese Court scorer’s table operations and production of LED animations (VB, MBB, WBB). | | Essential Function Indicator | Yes |

| % of Time | 10 | | Responsibility / Duty |
Direct video board operations (Roos Field and Reese Court)

• Oversee equipment maintenance, updates, and purchases.
• Serve as athletic department contact for Daktronics/TriCaster.
• Coordinate content development for in-game, promotional, fan-engagement, and video board elements.
• Collaborate with Creative Services Director and Sports Information staff for in-studio video shoots.
• Hire/supervise student workers to run video board operations during home events:
  • Five (5) camera/equipment operators
  • Three (3) video board operators
    

| | Essential Function Indicator | Yes |

| % of Time | 10 | | Responsibility / Duty |
Coordinate live streams for home events (ESPN+)

• Serve as athletic department liaison for home live streams with hired freelance production company (FB, SOC, VB, MBB, WBB).
• Maintain open communication with Big Sky Conference, ESPN, and freelance web stream producer/crew personnel.

| | Essential Function Indicator | Yes |

| % of Time | 10 | | Responsibility / Duty |
Supervise EWU Athletics marketing student staff

• Hire and oversee 10-12 students annually to support department marketing/promotional campaigns and sponsor execution needs.

| | Essential Function Indicator | Yes |

| % of Time | 10 | | Responsibility / Duty |
Serve as administrative support for EWU cheer and mascot program(s)

• Collaborate with the cheer director on hiring/oversight of annual mascot tryouts for three (3) EWU students.
• Collaborate with the cheer director on supervision of all operations including budget, suit maintenance, equipment, etc.
• Coordinate appearances (travel, campus, community). | | Essential Function Indicator | Yes |

Posting Specific Questions

Required fields are indicated with an asterisk (*).

Applicant Documents

Required Documents 1. Resume 2. Cover Letter 3. Diversity Response Optional Documents 1. DD214 Form 2. Other Document #1 3. Other Document #2