Marketing & Promotions Assistant (temporary, part-time)

General Summary of Position:
UMass Lowell, a Division I institution with 16 varsity sports and a member of the America East and Hockey East Conferences, is seeking qualified applicants for the position of Marketing and Promotions Assistant. The Marketing and Promotions Assistant supports the Marketing & Fan Engagement unit in developing and executing strategies to increase attendance, enhance the game-day experience and promote UMass Lowell Athletics programs.

RESPONSIBILITIES:

• Develop, implement and execute a marketing strategies for home athletic events, with an emphasis on raising attendance, enhancing in-game promotions and maximizing the fan experience including direct sport oversight
• Assume overall responsibility for all in-game marketing and promotions associated with assigned home athletic events, to include but not limited to: the production of timelines and public address scripts, incorporation of video boards, organization of in-venue music and time-out coordination with spirit squads.
• Oversight and management of River Hawk Rewards student reward platform and efforts aimed at increasing student attendance
• Assist with social media marketing efforts and in-game activation
• Management and oversight of student marketing staff for scheduling, game duties and sport assignments
• Coordinate, grow and facilitate all aspects of the Jr. River Hawks Kids Club
• Perform other duties and responsibilities as assigned

Minimum Qualifications (Required):

General Summary of Position:
UMass Lowell, a Division I institution with 16 varsity sports and a member of the America East and Hockey East Conferences, is seeking qualified applicants for the position of Marketing and Promotions Assistant. The Marketing and Promotions Assistant supports the Marketing & Fan Engagement unit in developing and executing strategies to increase attendance, enhance the game-day experience and promote UMass Lowell Athletics programs.

RESPONSIBILITIES:

• Develop, implement and execute a marketing strategies for home athletic events, with an emphasis on raising attendance, enhancing in-game promotions and maximizing the fan experience including direct sport oversight
• Assume overall responsibility for all in-game marketing and promotions associated with assigned home athletic events, to include but not limited to: the production of timelines and public address scripts, incorporation of video boards, organization of in-venue music and time-out coordination with spirit squads.
• Oversight and management of River Hawk Rewards student reward platform and efforts aimed at increasing student attendance
• Assist with social media marketing efforts and in-game activation
• Management and oversight of student marketing staff for scheduling, game duties and sport assignments
• Coordinate, grow and facilitate all aspects of the Jr. River Hawks Kids Club
• Perform other duties and responsibilities as assigned

Minimum Qualifications (Required):

• Bachelor’s degree from an accredited institution
• Prior experience in marketing (athletics or business), game management or promotions
• Proficiency in the use of Adobe Creative Suite and social platforms
• Must possess excellent oral and written communication skills
• Ability to work evenings and weekends on a flexible schedule

Preferred Qualifications:

• Prior marketing experience working directly with coaches and teams
• Effective customer service, communication, interpersonal and public relations skills
• Experience working effectively in diverse environments
• Experience working with an athletic department and grassroots marketing efforts

Special Instructions to Applicants:

Initial review of applications will begin immediately and continue until the position is filled. However, the position may close when an adequate number of qualified applicants is received.

This is a part-time, temporary, non-unit, non-benefited position.

Please include a resume and cover letter with your application. Names and contact information of three references will be required during the application process.

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