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Posting Details
S14488P
NIL Coordinator
Athletics-NIL
Posting Details
S14488P
NIL Coordinator
Athletics-NIL
Chartered by the state of Georgia in 1785, the University of Georgia is the birthplace of public higher education in America and is the state’s flagship university (https://www.uga.edu/). The proof is in our more than 240 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University’s main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full-time staff. The University’s enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly established School of Medicine.
External
TRS or ORP
Employee
Benefits Eligible
Full Time
Ability to work nontraditional hours to include nights, weekends, and some holidays. Ability to travel.
$46,800
12/09/2025
No
12/16/2025
01/03/2026
Athens Area
The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).
The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policyman....
Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policyman....
Position Information
| Classification Title | Marketing Professional I | | FLSA | Exempt | | FTE | 1.00 | | Minimum Qualifications |
Bachelor’s degree in a related field or equivalent
|
| Preferred Qualifications |
Experience in Division I level NIL deals, processes, and actions.
|
| Position Summary |
The NIL Coordinator is responsible for aiding the Name, Image, Likeness (NIL) program effort to facilitate marketing opportunities for student-athletes. This position will aid every member of UGAAA’s NIL department to ensure coaches, staff, and external stakeholders have the tools and resources necessary to maximize opportunities. This includes ensuring all memebers of the office have access to up-to-date information regarding prospective brand relationships and interactions. This role is also responsible for aiding the management of new athlete partnership opportunities with local, regional, and national brands, in alignment with the institution’s adherence to Southeastern Conference and NCAA regulations.
|
| Knowledge, Skills, Abilities and/or Competencies |
- Strong interpersonal and communication skills, both verbally and in writing.
- Ability to work effectively with a wide range of constituencies in a diverse community.
- Organized, detailed oriented, and a self-starter.
- Working knowledge of NCAA rules and compliance practices.
- Knowledge of NCAA technological processes such as TeamWorks.
|
| Physical Demands |
Stand; walk; use hands and reach with hands and arms. Lift and/or move up to 25 pounds. Close and distance vision, and peripheral vision. Driving as needed to perform job duties.
|
| Is driving a responsibility of this position? | Yes |
| Is this a Position of Trust? | Yes |
| Does this position have operation, access, or control of financial resources? | No |
| Does this position require a P-Card? | No |
| Is having a P-Card an essential function of this position? | No |
| Does this position have direct interaction or care of children under the age of 18 or direct patient care? | Yes |
| Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) | No |
| Credit and P-Card policy |
Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.
|
| Background Investigation Policy |
Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website.
|
Duties/Responsibilities
| Duties/Responsibilities |
- Aid in the Identification of specific name, image and likeness(NIL) opportunities for student-athletes by proactively reaching out to local business and supporters
- Aid in the facilitation of NIL deals between student-athletes and third- parties (including but not limited to, collectives, corporate partners, donors, and other brands.)
- Alongside the Altius Athlete Marketing Manager, provide support to student-athletes in fulfilling NIL obligations, pitching themselves to businesses and maximizing marketing opportunities.
- Alongside the Learfield Allied plus position, provide support to Georgia Bulldogs Sports Marketing in campaign, activation, and asset ideation.
| | Percentage of time | 75 |
| Duties/Responsibilities |
- Maintain accurate records on all existing and prospective brand relationships and interactions.
- Stay updated on the latest NIL trends and best practices, including legislative advancements, NCAA compliance regulations, and vendor landscape evolutions.
- Research and benchmark collegiate NIL industry and stay current with relevant market trends and conditions.
- Maintain highest level of confidentiality, both within organization, applicable university, and other external entities.
- Collaborate on NIL initiatives and cross-department functions with other UGAAA entities including Creative Services, student-athlete development, DEI, social media and Compliance.
| | Percentage of time | 20 |
| Duties/Responsibilities |
Other duties as assigned .
|
| Percentage of time | 5 |
Recruitment Contact
| Contact Details |
For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.
|
| Recruitment Contact Name | Amy Thomas |
| Recruitment Contact Email | amy.thomas@uga.edu |
| Recruitment Contact Phone | |
Required fields are indicated with an asterisk (*).
Required Documents 1. Resume/CV
Optional Documents 1. Cover Letter
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|---|---|
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Deputy Athletic Director for Legal Affairs & Player Management/Assistant General Counsel for Athletics |
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Reba Parker |
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Kelsey Thomas |
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|
Rebekah Parker |
Director of Football Compliance |
Nick Parman |
Director of Compliance |
| Person | Role |
|---|---|
Leland Barrow |
Assistant Athletic Director - Sports Communications (football, track & field) |
Tray Littlefield |
Loran Smith Assistant Athletic Director for Sport Communications (office oversight, women's basketball) |
Mike Mobley |
Assistant Athletic Director - Sport Communications (men's basketball, women's golf) |
Terrance Beavers |
Sr. Director of Broadcast Services |
Julia Maenius |
Assistant Sports Communications Director (secondary baseball, equestrian) |
Jake Stanley |
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Sean Stevenson |
Sr. Associate Sports Communications Director (volleyball, softball) |
Karra Gentry |
Associate Sports Communications Director (gymnastics, men's golf) |
| Person | Role |
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Alan Thomas |
Senior Associate Athletic Director - Marketing & Revenue Strategy |
Jen Galas |
Assistant Athletic Director - Social Media and Digital Strategy |
John Bateman |
Assistant Athletic Director - Marketing |
Kevin Welch |
Director of External Operations |
Leigh Ann Holland |
Associate Director of Fan Engagement |
Harrison Welch |
Associate Director of Fan Engagement |
Jackson Collier |
Assistant Director of Creative Design |
Zoe Kreyenbuhl |
Assistant Director of Fan Engagement |
| Person | Role |
|---|---|
Will Lawler |
Deputy Athletic Director - Legal Affairs & Player Management/Assistant General Counsel for Athletics |
Jeff Smith |
Senior Associate Athletic Director - Compliance |
Steve Flippen |
Associate Athletic Director - Compliance |
|
Tanner Potts |
Assistant Athletic Director - NIL |
Kelsey Thomas |
Director of Compliance |
Reba Parker |
Director of Football Compliance |
|
Rebekah Parker |
Director of Football Compliance |
Hollis Jackson |
Director of Athletic Compliance |
| Person | Role |
|---|---|
Tray Littlefield |
Loran Smith Assistant Athletic Director for Sport Communications (office oversight, women's basketball) |
Christopher Lakos |
Assistant Athletic Director - Sport Communications (baseball, football, women's tennis) |
Mike Mobley |
Assistant Athletic Director - Sport Communications (men's basketball, women's golf) |
Leland Barrow |
Assistant Athletic Director - Sports Communications (football, track & field) |
Karra Gentry |
Associate Sports Communications Director (gymnastics, men's golf) |
Sean Stevenson |
Sr. Associate Sports Communications Director (volleyball, softball) |
Jake Stanley |
Associate Sports Communications Director (swimming & diving, soccer, tertiary football) |
John Frierson |
Assistant Sports Communications Director & Curator for Tennis Hall of Fame |
| Person | Role |
|---|---|
Alan Thomas |
Senior Associate Athletic Director - Marketing & Revenue Strategy |
John Bateman |
Assistant Athletic Director - Marketing |
Emily Deitz |
Assistant Athletic Director - Fan Engagement & Licensing |
Jen Galas |
Assistant Athletic Director - Social Media and Digital Strategy |
|
Mike Bilbow |
Assistant AD - Digital Production |
Kevin Welch |
Director of External Operations |
Brenton Shiver |
Director of Fan Engagement |
Leigh Ann Holland |
Associate Director of Fan Engagement |
| Person | Role |
|---|---|
Will Lawler |
Deputy Athletic Director - Legal & Regulatory Affairs/Assistant General Counsel for Athletics |
Steve Flippen |
Associate Athletic Director - Compliance |
|
Tanner Potts |
Assistant Athletic Director - NIL |
Kelsey Thomas |
Director of Compliance |
Reba Parker |
Director of Football Compliance |
|
Rebekah Parker |
Director of Football Compliance |
Hollis Jackson |
Director of Athletic Compliance |
| Person | Role |
|---|---|
Claude Felton |
Loran Smith Senior Associate Athletic Director - Sports Communications |
Christopher Lakos |
Assistant Athletic Director (baseball, women's tennis) |
Mike Mobley |
Assistant Athletic Director (men's basketball, women's golf) |
Karra Gentry |
Associate Sports Communications Director (gymnastics, equestrian) |
Tray Littlefield |
Sr. Associate Sports Communications Director (women's basketball, men's tennis) |
Leland Barrow |
Sr. Associate Sports Communications Director (track & field, cross country) |
Sean Stevenson |
Associate Sports Communications Director (volleyball, softball) |
Jake Stanley |
Assistant Sports Communications Director (swimming & diving) |
| Person | Role |
|---|---|
John Bateman |
Assistant Athletic Director - Marketing |
Emily Deitz |
Assistant Athletic Director - Fan Engagement & Licensing |
Jen Galas |
Assistant Athletic Director - Social Media and Digital Strategy |
|
Mike Bilbow |
Assistant AD - Digital Production |
Kevin Welch |
Director of Digital Strategy, Analytics, & Revenue Integration |
Brenton Shiver |
Director of Fan Engagement |
|
Jordan Lange |
Director of Men's Basketball Creative Services & Social Media |
Leigh Ann Holland |
Associate Director of Fan Engagement |
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