Senior Associate Athletic Director Sales/Service & Revenue Generation

Waco, TX, United States

Job Description

What We Are Looking For

The Senior Associate Athletic Director Revenue Generation/Sales & Service will have responsibility for supervising all areas of Baylor University’s ticket operations and sales to include annual giving tied to seating, premium seating sales at McLane Stadium and Foster Pavilion and all marketing/communications plans related to tickets sales across all ticketed sports. 

This position is responsible for promoting the philosophy and objectives of the intercollegiate athletics program. This shall include adhering to the principles of the Athletics Department's Mission Statement, Core Values, Policies and Procedures, as well as the rules and regulations of the University, the Big 12 Conference, the NCAA and other governing bodies. 

What You Will Need 

• Extensive knowledge of/and ability to build strategic revenue plans around ticket sales and annual giving tied to seating 
• Background and understanding of ticket operations related to inventory, processing, accounting and secondary market approaches 
• Solution-oriented approach with the ability to anticipate needs and stay ahead of the every-changing landscape of college athletics. 

Senior Associate Athletic Director Sales/Service & Revenue Generation

Waco, TX, United States

Job Description

What We Are Looking For

The Senior Associate Athletic Director Revenue Generation/Sales & Service will have responsibility for supervising all areas of Baylor University’s ticket operations and sales to include annual giving tied to seating, premium seating sales at McLane Stadium and Foster Pavilion and all marketing/communications plans related to tickets sales across all ticketed sports. 

This position is responsible for promoting the philosophy and objectives of the intercollegiate athletics program. This shall include adhering to the principles of the Athletics Department's Mission Statement, Core Values, Policies and Procedures, as well as the rules and regulations of the University, the Big 12 Conference, the NCAA and other governing bodies. 

What You Will Need 

• Extensive knowledge of/and ability to build strategic revenue plans around ticket sales and annual giving tied to seating 
• Background and understanding of ticket operations related to inventory, processing, accounting and secondary market approaches 
• Solution-oriented approach with the ability to anticipate needs and stay ahead of the every-changing landscape of college athletics. 
• Excellent written and verbal communication skills.  
• Ability to lead, develop and guide staff members to meet unit goals. 
• Self-starter, service-oriented and demonstrated attention to detail; able to thrive in a fast-paced environment.  
• Skills and experience with fundraising and ticket solutions software.

What We Would Like You to Have 

• Master’s degree 

• Seven years of experience working full-time in any combination of ticket sales/operations or fundraising roles at a Division I Intercollegiate athletics program or major professional sports organizations. 

• Experience at a Power 4, Division I Intercollegiate Athletics Program 

• 3 years of management experience. 

_ All applicants must be currently authorized to work in the United States on a full-time basis. _

What Will You Do

• Lead, supervise, and provide vision for the following revenue units within Baylor Athletics: Annual Giving tied to ticketing and parking, Premium Ticket Sales, Outbound Ticket Sales and Ticket Operations.   

• Oversees and sets goals for the ticket sales team and their efforts to maximize fan attendance and revenue at Baylor Athletic events in collaboration with the Athletics Marketing team 

• Sets the vision for the communication and marketing plan for season and single game ticket buyers 

• Oversee the ticket operations team, ensuring a high level of a consistent customer service experience for ticket holders in premium and general areas at all ticketed home and select away events, neutral site and postseason competition  

• Collaborate with the Major Gifts team on donor conversations related to annual giving, ticketing, and stewardship 

• Partner and work alongside with campus leadership on ticketed, revenue generating events to include concerts and other special events 

• Serve as a member of the External Division leadership team. Offer strategic insight in high-level decision making as requested. 
   

What You Can Expect

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family’s wellbeing and allows you to be a part of the life of a vibrant and active college campus.  To learn more, go to Baylor Benefits & Advantages.

Explore & Engage

Learn more about Baylor and our strategic vision, Baylor in Deeds.  Also, explore our great hometown of Waco and the many opportunities to engage locally.  If you are new to Central Texas, This is Waco! 

About Us

Baylor University, a private not-for-profit university affiliated with the Baptist General Convention of Texas, is committed to compliance with all applicable anti-discrimination laws, including those regarding age, race, color, sex, national origin, military service, genetic information, and disability. Baylor complies with statutory Affirmative Action/Equal Opportunity requirements. Baylor's full official Notice of Non-Discrimination may be read online.

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Job Info

• Job Identification 19439
  
• Job Category Staff
  
• Posting Date 09/26/2025, 11:05 AM
  
• Degree Level Bachelor
  
• Job Schedule Full time
  
• Locations 1500 S University Parks Drive, Waco, TX, 76706, US
  

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