Senior Associate Athletics Director

Texas Southern University

Houston, TX

Posted Date: May 29, 2026

Apply on School Website

QUALIFICATION

Salary Expectation
$98,509-$128,062/yr
Years of Experience
5+ Years
Work Type
Full-time

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Athletic Director

Conference

SWAC (DI)

SPORTS/DEPARTMENT

External Relations

About the Job

Job Description

Posting Details

Title Information

Security Sensitive Position?

Yes

Hours of Work

8:00 AM - 5:00 PM M-F

Position Details

Position Information

Posting Details

Title Information

Security Sensitive Position?

Yes

Hours of Work

8:00 AM - 5:00 PM M-F

Position Details

Position Information

The Senior Associate Athletics Director reports to the Athletics Director and serves as a senior member of the Department of Athletics leadership team with primary responsibility for all external operations, including development, marketing, communications, ticket sales, sponsorships, and fan engagement. Provides strategic leadership to enhance revenue generation, brand visibility, and stakeholder engagement in support of Texas Southern University Athletics.

DISTINGUISHING CHARACTERISTICS:

This is a senior-level leadership position responsible for the strategic direction and execution of all external relations functions. The role requires independent judgment, high-level decision-making, and the ability to represent the department and University to external stakeholders, including donors, corporate partners, media, and alumni. | | Essential Duties Summary |
Leadership & Strategic Oversight

Provides executive leadership, direction, and oversight for all Athletics external operations units, including athletics development, marketing, communications, ticket operations, fan engagement, and corporate partnerships.
Assists the Director of Athletics in developing and implementing strategic initiatives, departmental goals, and long-term growth plans.
Represents the Athletics Department at University, conference, community, donor, sponsor, and external stakeholder events.

Revenue Generation & Development

Develops and executes comprehensive revenue-generation strategies focused on fundraising, sponsorships, ticket sales, premium seating, licensing, and Name, Image, and Likeness (NIL)-related initiatives.
Collaborates with the University Foundation/Development Office to identify, cultivate, solicit, and steward major gift prospects and donors in support of Athletics programs and capital initiatives.

Marketing, Branding & Fan Engagement

Oversees the development and execution of integrated marketing, branding, and promotional strategies designed to elevate the visibility, reputation, and competitive positioning of Texas Southern Athletics.
Directs fan engagement initiatives and game-day entertainment strategies to enhance attendance, student participation, alumni involvement, and overall fan experience.
Collaborates with campus and community partners to strengthen outreach initiatives and increase community engagement and brand awareness.

Communications & Digital Media

Provides strategic oversight for athletics communications, including media relations, public relations, digital communications, broadcasting, social media strategy, and content creation.

External Partnerships

Works collaboratively with internal and external stakeholders to maximize NIL opportunities while ensuring compliance with NCAA, conference, state, and institutional regulations.

Event Management & Stakeholder Engagement

Assists in the planning, coordination, and execution of special events, including donor cultivation events, alumni engagement activities, athletics showcases, community outreach events, and sponsorship activations.

Compliance & Administration

Ensures compliance with all applicable NCAA, conference, University, and departmental policies, procedures, and regulations related to external operations activities.
Oversees operational budgets for assigned units and monitors expenditures to ensure fiscal responsibility and effective resource allocation.

Personnel Management

Supervises, mentors, develops, and evaluates assigned staff within Athletics external operations units.
Performs other job-related duties and special projects as assigned.

SCOPE OF RESPONSIBILITIES

Serves as a senior Athletics administrator providing strategic leadership, management, and operational oversight for all external operations functions within Texas Southern Athletics, including revenue generation, marketing, communications, sponsorships, fundraising, ticket sales, and fan engagement initiatives. Exercises independent judgment in developing and executing strategies that enhance the visibility, reputation, and financial sustainability of the department while overseeing multiple functional units and fostering collaboration among Athletics staff, University departments, donors, alumni, sponsors, vendors, media representatives, and community stakeholders. | | % FTE |
1.0 | | Hiring Range | $98,509.22 - $128,061.99 | | Education |
Master’s degree required. | | Required Licensing/Certification |
N/A | | Knowledge, Skills, and Abilities |
Knowledge of:

NCAA rules and regulations
Athletics marketing, fundraising, and sponsorship strategies
Brand development and fan engagement practices
Digital media and communications platforms

Skill in:

Revenue generation and fundraising strategy
Leadership and team management
Strategic planning and execution
Relationship building with alumni, donors and corporate partners
Communication, presentation, and negotiation

Ability to:

Develop and implement innovative external strategies
Manage multiple revenue streams and priorities
Build and sustain relationships with diverse stakeholders
Represent the University with professionalism and integrity
Work collaboratively across departments and with external partners

| | Work Experience |
Required:

Minimum of five (5) to seven (7) years of progressively responsible experience in athletics administration, marketing, development, or a related external-facing role.
Ability to maintain the security or integrity of critical infrastructure, which may include communications systems, computer networks and systems, cybersecurity systems, electrical grid, hazardous waste treatment or water treatment system.

Preferred:

Experience at the Division I level
Demonstrated success in revenue generation and fundraising
Experience with NIL strategy, sponsorship development, and brand management

| | Working/Environmental Conditions |
- Routine office environment with frequent interaction in athletics and event settings. - Evening, weekend, and holiday work required. - Travel may be required. - Sitting or standing for extended periods. - Occasional lifting of light to moderate weight. - Use of video display terminal.

Posting Detail Information

| UA EEO Statement |
It is the policy of Texas Southern University to provide a work environment that is free from discrimination for all persons regardless of race, color, religion, sex, age, national origin, individuals with disability, sexual orientation, or protected veteran status in its programs, activities, admissions or employment policies. This policy of equal opportunity is strictly observed in all University employment-related activities such as advertising, recruiting, interviewing, testing, employment training, compensation, promotion, termination, and employment benefits. This policy expressly prohibits harassment and discrimination in employment based on race, color, religion, gender, gender identity, genetic history, national origin, individuals with disability, age, citizenship status, or protected veteran status. This policy shall be adhered to in accordance with the provisions of all applicable federal, state and local laws, including, but not limited to, Title VII of the Civil Rights Act.

Manual of Administrative Policies and Procedures | | Close Date | | | Open Until Filled (overrides close field) | Yes | | Special Instructions to Applicants | Open to all applicants. |

Posting Supplemental Questions

Required fields are indicated with an asterisk (*).

* Do you have a Master's degree?
- Yes
- No
* Do you have a minimum of five (5) to seven (7) years of progressively responsible experience in athletics administration, marketing, development, or a related external-facing role?
- Yes
- No
* Do you have experience at the Division I level?
- Yes
- No
* Do you have demonstrated success in revenue generation and fundraising?
- Yes
- No
* Do you have experience with NIL strategy, sponsorship development, and brand management?
- Yes
- No
* Do you have knowledge of NCAA rules and regulations?
- Yes
- No