Alabama State University Internal Operations

Montgomery, AL

Genese Lavalais

Deputy Athletic Director | Chief of Staff | SWA

6 Yrs

Cyrus Russ

Deputy Director of Athletics | Chief Operating Officer

5 Yrs

Fred Sington

Assoc. AD - Strategic Communications | FB | MBB | BSB | MT | WT | Bowl

5 Yrs

Larry Watkins

Special Assistant

3 Yrs

Diane Brisbon

Administrative Secretary

1 Yr

Veleta Rogers

Administrative Assistant to Athletic Director

1 Yr

Tyrone Poole

Head Women's Flag Football Coach

1 Yr

Department History

Internal Operations 2026–2027

Person	Role
Genese Lavalais	Deputy Athletic Director \| Chief of Staff \| SWA
Cyrus Russ	Deputy Director of Athletics \| Chief Operating Officer
Fred Sington	Assoc. AD - Strategic Communications \| FB \| MBB \| BSB \| MT \| WT \| Bowl
Larry Watkins	Special Assistant
Diane Brisbon	Administrative Secretary
Veleta Rogers	Administrative Assistant to Athletic Director
Tyrone Poole	Head Women's Flag Football Coach

Person	Role
Genese Lavalais	Deputy Athletic Director \| Chief of Staff \| SWA
Cyrus Russ	Deputy Director of Athletics \| Chief Operating Officer

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