Appalachian State University Marketing

Boone, NC

Department History

Marketing 2026–2027

Person Role

Aaron Bessey

Senior Associate Athletics Director for External Operations

Sarah Strickland

Senior Associate Athletics Director

Will Christie

Director of Football Creative Media

Kaylin Flukey

Director of Creative Services

Zack Kellogg

Director of Sports Productions

Blake Roebuck

Assistant Director of Sports Productions

Noah Zeller

Marketing Assistant

Anahi Cepeda Lopez

Marketing Graduate Assistant

Marketing 2025–2026

Person Role

Jay Wilson

Assistant Athletics Director for Marketing

Willie Casstevens

Director of Marketing

Zack Kellogg

Director of Sports Productions

Kristin Shaffer

Director of Creative Services

Ethan Bumgarner

Assistant Director Stadium Experience/ Revenue Generation

Marketing 2024–2025

Person Role

Kelsey Tolbert

Associate Athletics Director for Marketing

Zack Kellogg

Director of Sports Productions

Eric Nartatez

Director of Stadium Experience and Revenue Generation

Kristin Shaffer

Director of Creative Services

Ethan Bumgarner

Assistant Director Stadium Experience/ Revenue Generation

Willie Casstevens

Assistant Director of Marketing

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