Baylor University Marketing

Waco, TX

Department History

Marketing 2025–2026

Person Role

Justin Hoff

Senior Associate AD | Brand Engagement

Jeff Hanel

Associate AD | Branding & Creative Services

Aaron Fordyce

Associate AD | Marketing & Fan Experience

Joe Gonzales

Assistant AD | Digital Media

Josh Fralick

Director of Digital Media

Marissa Bayer

Director of Strategic Marketing - Basketball

Hunter Anderson

Director of BaylorVision - Broadcast Operations & Engineering

Kyle Brodt

Associate Director of BaylorVision - Broadcast Producer

Marketing 2024–2025

Person Role

Erin Bean

Senior Associate AD for External Operations

Justin Hoff

Senior Associate AD | Brand Engagement

Joe Gonzales

Assistant AD | Digital Media

Josh Fralick

Director of Digital Media

Noah Peterson

Director of Marketing & Fan Experience

Marissa Bayer

Director of Strategic Marketing - Basketball

Hunter Anderson

Director of BaylorVision - Broadcast Operations & Engineering

Kyle Brodt

Associate Director of BaylorVision - Broadcast Producer

Marketing 2023–2024

Person Role

Erin Bean

Associate AD for Strategic Marketing and Fan Engagement

Justin Hoff

Associate AD | Creative Services

Courtney Scrivano

Assistant AD | Brand Partnerships

Joe Gonzales

Senior Director | Digital Media

Josh Fralick

Director of Digital Media

Mikaela Sullivan

Director of Strategic Marketing - Basketball

Noah Peterson

Director of Fan Engagement

Kyle Brodt

Assistant Director of BaylorVision - Broadcast Producer

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