Baylor University Marketing

Waco, TX

Department History

Marketing 2026–2027

Person Role

Aaron Fordyce

Associate AD | Marketing & Fan Experience

Emily Sterling

Assistant AD | Broadcast Engineering

Marissa Bayer

Director | Strategic and Digital Marketing (FB, MBB, SB)

Emily Christensen

Director | Digital Media

Carolina Escobedo

Director | Women's Basketball Recruiting Content

Matthew Kirchner

Director | Video Production

Ciara Gresham

Associate Director | Fan Experience

Sophia Hernandez

Associate Director | Video Production

Marketing 2025–2026

Person Role

Justin Hoff

Senior Associate AD | Brand Engagement

Aaron Fordyce

Associate AD | Marketing & Fan Experience

Jeff Hanel

Associate AD | Branding & Creative Services

Joe Gonzales

Assistant AD | Digital Media

Marissa Bayer

Director | Strategic Marketing (MBB, WBB)

Josh Fralick

Director | Digital Media

Noah Peterson

Director | Marketing & Fan Experience

Ciara Gresham

Associate Director | Marketing & Fan Experience

Marketing 2024–2025

Person Role

Justin Hoff

Senior Associate AD | Brand Engagement

Erin Bean

Senior Associate AD for External Operations

Joe Gonzales

Assistant AD | Digital Media

Marissa Bayer

Director of Strategic Marketing - Basketball

Noah Peterson

Director of Marketing & Fan Experience

Ciara Gresham

Associate Director of Marketing & Fan Experience

Sophia Hernandez

Associate Director of Video Production

Holley Reese

Assistant Director of Marketing & Fan Experience

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