Brigham Young University Strategy & Analytics

Provo, UT

Tyson Hutchins

Sr. Associate Athletic Director - Creative Strategy

5 Yrs

Jon McBride

Associate Athletic Director - Communications and Media Strategy

7 Yrs

Stuart Call

Assistant Athletic Director - Social & Digital Strategy

8 Yrs

Dallin Hucks

Director of Video, Strategy and Analytics

1 Yr

Akash Sebastian

Director of Analytics and Strategy

1 Yr

Joel Marion

Manager of Fan Experience and Marketing, Men's Basketball, Baseball, and Marketing Analytics

1 Yr

Department History

Strategy & Analytics 2026–2027

Person	Role
Tyson Hutchins	Sr. Associate Athletic Director - Creative Strategy
Jon McBride	Associate Athletic Director - Communications and Media Strategy
Stuart Call	Assistant Athletic Director - Social & Digital Strategy
Dallin Hucks	Director of Video, Strategy and Analytics
Akash Sebastian	Director of Analytics and Strategy
Joel Marion	Manager of Fan Experience and Marketing, Men's Basketball, Baseball, and Marketing Analytics

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