Grand Valley State University Senior Leadership

Allendale, MI

Keri Becker

Director of Athletics (FB, VB, M/W Wreslting, M/W Tennis)

14 Yrs

Joe Verschueren

Senior Associate A.D. for Revenue Generation (WBB, M/W XC & TF, MGOLF)

5 Yrs

Department History

Senior Leadership 2025–2026

Person	Role
Keri Becker	Director of Athletics
Joe Verschueren	Senior Associate A.D. for Revenue Generation (WBB, M/W XC & TF, MGOLF)

Person	Role
Keri Becker	Director of Athletics
Joe Verschueren	Senior Associate A.D. for Revenue Generation

Person	Role
Keri Becker	Director of Athletics
Doug Lipinski	Deputy Director of Athletics - External Relations

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