Grand Valley State University Senior Leadership

Allendale, MI

Keri Becker

Director of Athletics (FB, VB, M/W Wrestling, M/W Tennis)

15 Yrs

Joe Verschueren

Senior Associate A.D. for Revenue Generation (WBB, M/W XC & TF, MGOLF)

6 Yrs

Jon Coles

Athletics Faculty Representative

1 Yr

Department History

Senior Leadership 2026–2027

Person	Role
Keri Becker	Director of Athletics (FB, VB, M/W Wrestling, M/W Tennis)
Joe Verschueren	Senior Associate A.D. for Revenue Generation (WBB, M/W XC & TF, MGOLF)
Jon Coles	Athletics Faculty Representative

Person	Role
Keri Becker	Director of Athletics (FB, VB, M/W Wrestling, M/W Tennis)
Joe Verschueren	Senior Associate A.D. for Revenue Generation (WBB, M/W XC & TF, MGOLF)

Person	Role
Keri Becker	Director of Athletics
Joe Verschueren	Senior Associate A.D. for Revenue Generation

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