James Madison University Marketing

Harrisonburg, VA

Department History

Marketing 2026–2027

Person Role

Melissa Wyant

Associate A.D. for Fan Engagement and Experience AREAS OF SUPERVISION - Communications, Creative Services, Fan Engagement

Jake Longenecker

Assistant A.D. for Marketing Strategy and Fan Engagement

Drake Hebert

Director of Athletics Creative Design

Cathy Kushner

Director of Athletics Photography

Brendan Healy

Associate Director of Video Services

Jake Failla

Senior Director of Football & Video Operations

Alana Dean

Administrative Assistant for External Operations

David Hulvey

Live Productions Assistant

Marketing 2025–2026

Person Role

Jake Longenecker

Assistant A.D. for Marketing Strategy and Fan Engagement

Evan Rubinstein

Associate Director of Fan Engagement

Daniel Shields

Assistant Director of Fan Engagement

Levi Williams

Assistant Director of Fan Engagement

Marketing 2024–2025

Person Role

Jake Longenecker

Director of Fan Engagement

Malaysha Ferguson

Assistant Director of Fan Engagement

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