Penn State University Marketing

University Park, PA

Department History

Marketing 2025–2026

Person Role

Leah Beasley

Deputy AD for Strategic Engagement and Brand Advancement

Sarah Higgins

Assistant AD for Creative Content and Branding

Dana Crouse

Assistant AD for Marketing and Fan Experience (Football, Men's Hockey, Wrestling, Men's Tennis and Women's Tennis)

Danielle Ryan

Director of Marketing and Fan Experience (Women's Basketball, Field Hockey, Women's Lacrosse, Men's Volleyball, Fencing, Community Engagement, Block Party)

Emily Sashko

Assistant Director of Marketing and Fan Experience (Women's Volleyball, Women's Gymnastics, Men's Gymnastics, Softball, Cross Country, Track & Field)

Tyler Schell

Assistant Director of Marketing and Fan Experience (Women's Soccer, Women's Hockey, Men's Lacrosse, Men's Golf, Women's Golf)

Morgyn Seigfried

General Manager for Playfly Max

Marketing 2024–2025

Person Role

Sarah Higgins

Assistant AD for Creative Content and Branding

Dana Crouse

Assistant AD for Marketing and Fan Experience (Football, Men's Hockey, Wrestling, Men's Tennis and Women's Tennis)

Rebecca Plescia

Director of Marketing and Fan Experience (Men's Basketball, Baseball, Men's Soccer, Swimming & Diving, Student Engagement)

Danielle Ryan

Director of Marketing and Fan Experience (Women's Basketball, Field Hockey, Women's Lacrosse, Men's Volleyball, Fencing, Community Engagement, Block Party)

Emily Sashko

Assistant Director of Marketing and Fan Experience (Women's Volleyball, Women's Gymnastics, Men's Gymnastics, Softball, Cross Country, Track & Field)

Tyler Schell

Assistant Director of Marketing and Fan Experience (Women's Soccer, Women's Hockey, Men's Lacrosse, Men's Golf, Women's Golf)

Morgyn Seigfried

General Manager for Playfly Max

Marketing 2023–2024

Person Role

Sarah Higgins

Assistant AD for Creative Content and Branding

Dana Crouse

Assistant AD for Marketing and Fan Experience

Rebecca Plescia

Director of Marketing and Fan Experience

Danielle Ryan

Director of Marketing and Fan Experience

Lizzy Farrell

Assistant Director of Marketing and Fan Experience

Emily Sashko

Assistant Director of Marketing and Fan Experience

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