Southern Methodist University Marketing

Dallas, TX

Department History

Marketing 2026–2027

Person Role

Lauren Adee

Deputy A.D. / Chief Marketing and Revenue Officer

Mo Brown

Associate A.D. / Strategic Marketing and Fan Experience

Shelby Burnette

Assistant AD for Digital Marketing

Sterling Myhre

Director of Strategic Marketing & Fan Experience

Kimberly Spino

Director of Trademarks and Licensing

Karina Vital

Director of Strategic Marketing & Fan Experience

Bryleigh Myers

Assistant Director of Graphic Design

Devon Kleich

Senior Director of Football Video Services

Marketing 2025–2026

Person Role

Carter Stanton

Associate AD for Creative Strategy

Mikaela Sullivan

Associate A.D. / Strategic Marketing & Fan Experience

Shelby Burnette

Assistant AD for Digital Marketing

Sterling Myhre

Director of Strategic Marketing & Fan Experience

Josh Reising

Director of Multimedia and Creative Content (WBB)

Kimberly Spino

Director of Trademarks and Licensing

Karina Vital

Director of Strategic Marketing & Fan Experience

Bryleigh Myers

Assistant Director of Graphic Design

Marketing 2024–2025

Person Role

Mikaela Sullivan

Associate A.D. for Marketing and Fan Experience

Leslie Ellis

Assistant A.D. of Digital Marketing

Holly Weber

Assistant A.D./Creative Services

Josh Reising

Director of Multimedia and Creative Content (WBB)

Karina Vital

Director of Fan Experience

Sterling Myhre

Associate Director of Marketing

Lexi Horton

Assistant Director of Marketing

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