Southern Methodist University Marketing

Dallas, TX

Department History

Marketing 2025–2026

Person Role

Mikaela Sullivan

Associate A.D. for Strategic Marketing & Fan Experience

Holly Weber

Assistant A.D./Creative Services

Shelby Burnette

Assistant AD for Digital Marketing

Karina Vital

Director of Strategic Marketing & Fan Experience

Josh Reising

Director of Multimedia and Creative Content (WBB)

Sterling Myhre

Associate Director of Strategic Marketing & Fan Experience

Lexi Horton

Assistant Director of Strategic Marketing & Fan Experience

Marketing 2024–2025

Person Role

Mikaela Sullivan

Associate A.D. for Marketing and Fan Experience

Holly Weber

Assistant A.D./Creative Services

Leslie Ellis

Assistant A.D. of Digital Marketing

Josh Reising

Director of Multimedia and Creative Content (WBB)

Karina Vital

Director of Fan Experience

Sterling Myhre

Associate Director of Marketing

Lexi Horton

Assistant Director of Marketing

Marketing 2023–2024

Person Role

Alex Gordon

Assistant A.D./Marketing & Promotions

Matt Schumacher

Director of Creative Media

Josh Reising

Director of Multimedia and Creative Content

Sterling Myhre

Assistant Director of Marketing

Lexi Horton

Assistant Director of Marketing

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