Southern Methodist University Strategy & Analytics

Dallas, TX

Brian Ullmann

Executive Deputy A.D. / Chief Strategy Officer

2 Yrs

Carter Stanton

Associate AD for Creative Strategy

2 Yrs

Alejandro Radilla

Director of Sports Science and Analytics

1 Yr

Emilio Terrazas

Senior Director of Creative Strategy

1 Yr

David Kress

Chief Strategist

1 Yr

Department History

Strategy & Analytics 2026–2027

Person	Role
Brian Ullmann	Executive Deputy A.D. / Chief Strategy Officer
Carter Stanton	Associate AD for Creative Strategy
Alejandro Radilla	Director of Sports Science and Analytics
Emilio Terrazas	Senior Director of Creative Strategy
David Kress	Chief Strategist

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