Texas Tech University Marketing

Lubbock, TX

Department History

Marketing 2026–2027

Person Role

Nicole Payne

Associate Director, Promotions & Fan Engagement

Taylor Peterson

Associate Director, Graphic Design

Sam Spasoff

Associate Director, Football Graphic Design

Iyanna Alston-Hasselvander

Video Coordinator

Scott Edwards

Lead Communications Engineer

Joshua Ermis

Producer, Broadcast Graphics

Timothy Hays

Producer Gameday

Tyson Woodul

Senior Editor

Marketing 2025–2026

Person Role

Elise Bressler

Assistant Athletics Director of Creative Development

Paige Holland

Assistant Athletics Director - Licensing & Brand Management, Digital Media, and Special Projects

Jon Parnell

Assistant Athletics Director, Promotions & Fan Engagement

Ryan Frenzel

Associate Director, External NIL Operations

Bri Lemaster

Associate Director of Promotions & Fan Engagement

Nicole Payne

Associate Director, Promotions & Fan Engagement

Bryce Rewalt

Associate Director, Promotions & Fan Engagement

Blake Rowedder

Associate Director, Football Graphic Design

Marketing 2024–2025

Person Role

Paige Holland

Assistant Athletics Director - Licensing & Brand Management, Digital Media, and Special Projects

Ryan Dede

Director, Promotions & Fan Engagement

Bri Lemaster

Associate Director of Promotions & Fan Engagement

Sam Noonan

Senior Associate Director, Creative Content Producer

Matthew Rea

Associate Director, Creative Content Producer

Blake Rowedder

Associate Director, Football Graphic Design

Nicole Payne

Assistant Director, Promotions & Fan Engagement

Will Shoaf

Assistant Director, Promotions & Fan Engagement

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