University of Alabama External Relations

Tuscaloosa, AL

Jessica Paré

Deputy Director of Athletics, External

11 Yrs

Makenzie Maxwell

Assistant Athletic Director, Crimson Tide Productions

1 Yr

Tom Brooks

Associate General Manager/Director of Sales

3 Yrs

Cole Price

Director, Advantage Center & NIL Partnerships

4 Yrs

Jim Carabin

Vice President/General Manager

3 Yrs

Department History

External Relations 2026–2027

Person	Role
Jessica Paré	Deputy Director of Athletics, External
Makenzie Maxwell	Assistant Athletic Director, Crimson Tide Productions
Tom Brooks	Associate General Manager/Director of Sales
Cole Price	Director, Advantage Center & NIL Partnerships
Jim Carabin	Vice President/General Manager

Person	Role
Jessica Paré	Deputy Director of Athletics, External
Tom Brooks	Associate General Manager/Director of Sales
Cole Price	Director, Advantage Center & NIL Partnerships
Jim Carabin	Vice President/General Manager

Person	Role
Jessica Paré	Deputy Director of Athletics, External
Paul Mills	Assistant Athletics Director, Trademarks & Licensing
Tom Brooks	Associate General Manager/Director of Sales
Cole Price	Director, Advantage Center & NIL Partnerships
Jim Carabin	Vice President/General Manager

Email us at support@intercollegiate.co with any questions.