University of Alabama External Relations

Tuscaloosa, AL

Jim Carabin

Vice President/General Manager

2 Yrs

Jessica Paré

Deputy Director of Athletics, External

10 Yrs

Cole Price

Director, Advantage Center & NIL Partnerships

3 Yrs

Tom Brooks

Associate General Manager/Director of Sales

2 Yrs

Department History

External Relations 2025–2026

Person	Role
Cole Price	Director, Advantage Center & NIL Partnerships
Jessica Paré	Deputy Director of Athletics, External
Tom Brooks	Associate General Manager/Director of Sales
Jim Carabin	Vice President/General Manager

Person	Role
Cole Price	Director, Advantage Center & NIL Partnerships
Jessica Paré	Deputy Director of Athletics, External
Paul Mills	Assistant Athletics Director, Trademarks & Licensing
Tom Brooks	Associate General Manager/Director of Sales
Jim Carabin	Vice President/General Manager

Person	Role
Cole Price	Director, Advantage Center & NIL Partnerships
Jessica Paré	Deputy Athletics Director, External
Paul Mills	Assistant Athletics Director, Trademarks & Licensing

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