University of Alabama Marketing

Tuscaloosa, AL

Department History

Marketing 2025–2026

Person Role

Daniel Heck

Associate Athletics Director, Strategic Marketing

Drew Claassen

Director, Strategic Digital Marketing

Kent Gidley

Director, Photography

Phillip Dunckley

Director, Athletic Marketing and Fan Experience

Sara Harper

Associate Director, Trademarks & Licensing

Taylor Sweeney

Associate Director, Digital Marketing

Joy Grace Webb

Associate Director Athletic Marketing and Fan Experience

Levi Bergthold

Assistant Director, Athletic Marketing and Fan Experience

Marketing 2024–2025

Person Role

Daniel Heck

Associate Athletics Director, Strategic Marketing

Drew Claassen

Director, Strategic Digital Marketing

Jeremy Panakos

Director, Athletics Marketing and Fan Experience

Kent Gidley

Director, Photography

Sara Harper

Associate Director, Trademarks & Licensing

Camille Cooper

Associate Director, Marketing & Fan Experience

Phillip Dunckley

Assistant Director, Marketing and Promotion

Taylor Sweeney

Assistant Director, Digital Marketing

Marketing 2023–2024

Person Role

Daniel Heck

Associate Athletic Director - Strategic Marketing

Drew Claassen

Director, Strategic Digital Marketing

Jeremy Panakos

Director Athletic Marketing and Fan Experience

Kent Gidley

Director, Photography

Sara Harper

Associate Director, Trademarks & Licensing

Phillip Dunckley

Assistant Director, Marketing and Promotion

Taylor Sweeney

Assistant Director, Digital Marketing

Joy Grace Webb

Assistant Director Athletic Marketing and Fan Experience

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