University of Central Florida Strategy & Analytics

Orlando, FL

Chris McFarlane

Deputy Athletics Director, Strategy & Competitive Success

7 Yrs

Anthony Hulse

Associate Athletics Director, Revenue and Business Strategy

8 Yrs

Kat Jones

Associate Athletics Director, Competitive Analytics and Student-Athlete Administration

4 Yrs

Ian Brown

Director of Analytics

1 Yr

Department History

Strategy & Analytics 2026–2027

Person	Role
Chris McFarlane	Deputy Athletics Director, Strategy & Competitive Success
Anthony Hulse	Associate Athletics Director, Revenue and Business Strategy
Kat Jones	Associate Athletics Director, Competitive Analytics and Student-Athlete Administration
Ian Brown	Director of Analytics

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