University of Illinois at Urbana-Champaign Strategy & Analytics

Champaign, IL

Patrick Pierson

Assistant Director of Athletics, Football External Relations and Strategy

4 Yrs

Patrick Bittle

Director of Basketball Strategy & Analytics

2 Yrs

Paige Copeland

Assistant Director, Digital Strategy

2 Yrs

Reed Smith

Senior Coordinator, Partnership Strategy

1 Yr

Adam Hobson

Business Strategy Analyst

1 Yr

Department History

Strategy & Analytics 2026–2027

Person	Role
Patrick Pierson	Assistant Director of Athletics, Football External Relations and Strategy
Patrick Bittle	Director of Basketball Strategy & Analytics
Paige Copeland	Assistant Director, Digital Strategy
Reed Smith	Senior Coordinator, Partnership Strategy
Adam Hobson	Business Strategy Analyst

Email us at support@intercollegiate.co with any questions.