University of Iowa Marketing

Iowa City, IA

Department History

Marketing 2026–2027

Person Role

Alex Lais

Associate Athletics Director, Marketing & Multimedia

Brian Clarke

Director, Marketing

Matt Little

Director, Athletics Video

Mind Gardner

Assistant Director, Graphic Design

Drew Kocken

Assistant Director, Branding & Creative Media

Robert Tiraphatna

Assistant Director, Athletic Video

Ben Lober

Video Coordinator and Director of Analytics

Carter Westlake

Graphic Design Assistant Intern

Marketing 2025–2026

Person Role

Kelsey Laverdiere

Associate Athletics Director, Marketing & Multimedia

Dale Arens

Assistant Athletics Director, Trademark & Licensing

Brian Clarke

Director, Marketing

Matthew Ellison

Director, Graphic Design

Brian Ray

Director, Photography

Stephen Mally

Associate Director, Photography

Mind Gardner

Assistant Director, Graphic Design

Demarcus Heglar

Assistant Director, Marketing

Marketing 2024–2025

Person Role

Kelsey Laverdiere

Associate Athletics Director, Marketing & Multimedia

Dale Arens

Assistant Athletics Director, Trademark & Licensing

Brian Clarke

Director, Marketing

Dalton Conrad

Interim Executive Director, Athletics Video

Matthew Ellison

Director, Graphic Design

Mind Gardner

Assistant Director, Graphic Design

Demarcus Heglar

Assistant Director, Marketing

Matt Nelson

Assistant Director, Athletics Video

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