University of Kansas Marketing

Lawrence, KS

Department History

Marketing 2026–2027

Person Role

Drew Gaschler

Sr. Associate AD Fan Engagement and Revenue Management

Parson Covington

Director of Graphic Design (FB, MBB)

Carrie Emert

Director of Licensing Revenue and Branding

Taylor Kryger

Director of Creative Content (Olympic Sports)

Jimmy Le

Director of Football Video

Olivia Micek

Director - Social Media (FB, MBB)

Aubrey Couch

Assistant Director of Marketing and Fan Experience

Travis Calvin

Technical Video Production Specialist

Marketing 2025–2026

Person Role

Drew Gaschler

Sr. Associate AD Fan Engagement and Revenue Management

Douglas Shepperd

Associate AD, Creative Services

Maddie Allen-Kasten

Assistant Athletics Director Marketing and Fan Experience

Paul Vander Tuig

Assistant Athletics Director for Trademark Licensing

Bret Anthis

Director of Men's Basketball Creative Video

Allison Kelly

Director of Marketing and Community Engagement

Aubrey Couch

Assistant Director of Marketing and Fan Experience

Nick Downs

Director of Marketing and Fan Experience

Marketing 2024–2025

Person Role

Drew Gaschler

Associate Athletics Director for Marketing

Douglas Shepperd

Associate AD, Creative Services

Paul Vander Tuig

Assistant Athletics Director for Trademark Licensing

Maddie Allen-Kasten

Director of Marketing and Fan Experience

Bret Anthis

Director of Men's Basketball Creative Video

Matt Holland

Director of Football Creative Video

Allison Kelly

Director of Marketing and Community Engagement

Nick Downs

Assistant Director of Marketing and Fan Experience

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