University of Louisville Marketing

Louisville, KY

Department History

Marketing 2026–2027

Person Role

Olivia Higgins Biven

Assistant AD/Brand, Licensing & Creative Services

Selim Aldag

Assistant Coach/Director of Video Analytics

JB Allen

Director of Creative Video

Jordan Alves

Director of Television Production

Andrew Osborn

Director of Technical Production

Amanda Roussin

Director of Digital Marketing

Zech Wu

Creative Director

Harper Hawkins

Strategic Communications Intern MEDIA CONTACT - Cross Country, Men's Tennis, Field Hockey (Social Media)

Marketing 2025–2026

Person Role

Olivia Higgins Biven

Assistant AD/Brand, Licensing & Creative Services

JB Allen

Director of Creative Video

Zack Day

Director of Marketing

Amanda Roussin

Director of Digital Marketing

Theo Smith

Director of Social Media and Creative Content

Nick Kanine

Associate Director of Fan Experience

KC Buckley

Assistant Director of Fan Experience

Zack McKay

Assistant AD/Strategic Marketing & NIL

Marketing 2024–2025

Person Role

Olivia Higgins Biven

Director of Brand Marketing & Licensing

Theo Smith

Director of Social Media and Creative Content

Emily Bridges

Assistant Director of Marketing

Anne Burkhead

Assistant Director of Marketing

Zack Day

Assistant Director of Marketing

Nick Kanine

Assistant Director of Marketing

Amanda Roussin

Assistant Director of Digital Marketing

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