University of Massachusetts, Amherst Marketing

Amherst, MA

Department History

Marketing 2026–2027

Person Role

Dan Colleran

Senior Associate AD for Brand Advancement (FB, MBB, ROW)

Mike Minyard

Senior Associate AD for Marketing, Sales & Fan Experience

Chris Tucci

Associate Athletic Director for Creative & Digital Strategy

Drew Holtgrieve

Assistant Athletic Director for Video Production

Daniel Benedict

Director of Football Video Operations

Jason Bermant

Executive Director of Student-Athlete Marketing, Recruitment and Retention

Jason Germain

Director of UMass Athletic Events & Fan Engagement

Adam Wilensky

Director of Scouting & Video Operations

Marketing 2025–2026

Person Role

Mike Minyard

Senior Associate AD for Marketing, Sales & Fan Experience

Chris Tucci

Associate Athletic Director for Creative & Digital Strategy

Daniel Benedict

Director of Football Video Operations

Jason Bermant

Executive Director of Student-Athlete Marketing, Recruitment and Retention

Jason Germain

Director of UMass Athletic Events & Fan Engagement

Aylin Arifkhan

Assistant Director of Creative Services

Jamie Goerke

Assistant Director for Marketing & Game Presentation

Jake Maltese

Assistant Director for Marketing, Sales & Fan Experience

Marketing 2024–2025

Person Role

Mike Minyard

Senior Associate AD for Marketing, Sales & Fan Experience

Chris Tucci

Associate Athletic Director for Creative & Digital Strategy

Shanlea Kernen

Assistant Athletics Director – Marketing, Sales & Fan Experience

Jason Bermant

Executive Director of Student-Athlete Marketing, Recruitment and Retention

Jason Germain

Director of UMass Athletic Events & Fan Engagement

Jared Draney

Assistant Director of Creative Services

Mackenzie Kielblock

Assistant Director for Marketing, Sales & Fan Experience

Jake Maltese

Assistant Director for Marketing, Sales & Fan Experience

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