University of Massachusetts, Amherst Marketing

Amherst, MA

Department History

Marketing 2025–2026

Person Role

Mike Minyard

Senior Associate AD for Marketing, Sales & Fan Experience

Chris Tucci

Associate Athletic Director for Creative & Digital Strategy

Jason Germain

Director of UMass Athletic Events & Fan Engagement

Jason Bermant

Executive Director of Student-Athlete Marketing, Recruitment and Retention

Jared Draney

Assistant Director of Creative Services

Jake Maltese

Assistant Director for Marketing, Sales & Fan Experience

Marketing 2024–2025

Person Role

Mike Minyard

Senior Associate AD for Marketing, Sales & Fan Experience

Chris Tucci

Associate Athletic Director for Creative & Digital Strategy

Jason Germain

Director of UMass Athletic Events & Fan Engagement

Shanlea Kernen

Assistant Athletics Director – Marketing, Sales & Fan Experience

Jason Bermant

Executive Director of Student-Athlete Marketing, Recruitment and Retention

Jared Draney

Assistant Director of Creative Services

Jake Maltese

Assistant Director for Marketing, Sales & Fan Experience

Mackenzie Kielblock

Assistant Director for Marketing, Sales & Fan Experience

Marketing 2023–2024

Person Role

Chris Tucci

Associate Athletic Director For Creative & Digital Strategy

Jason Germain

Director Of UMass Athletic Events & Fan Engagement

Shanlea Kernen

Assistant Athletics Director – Marketing, Sales & Fan Experience

Jacob Prail

Assistant Director

Jared Draney

Assistant Director Of Creative Services

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