University of Pittsburgh Marketing

Pittsburgh, PA

Matt Smith

Senior Associate Athletic Director, Brand Advancement, Chief Marketing Officer

1 Yr

Katie Berry

Assistant Athletic Director, Marketing

3 Yrs

Breanna Schroth

Assistant Athletic Director, Panther Club Operations and Communications

3 Yrs

Ben Mitchell

Senior Director, Creative and Digital Media

6 Yrs

Celeste Welsh

Director, Community Engagement

6 Yrs

Joe Lassi

Director, Social Media

6 Yrs

Trevor Fontan

Director, Marketing

3 Yrs

Max Behr

Director, Creative Media

4 Yrs

Nick Castiglione

Assistant Director, Marketing

3 Yrs

Department History

Marketing 2025–2026

Person	Role
Matt Smith	Senior Associate Athletic Director, Brand Advancement, Chief Marketing Officer
Katie Berry	Assistant Athletic Director, Marketing
Breanna Schroth	Assistant Athletic Director, Panther Club Operations and Communications
Ben Mitchell	Senior Director, Creative and Digital Media
Celeste Welsh	Director, Community Engagement
Joe Lassi	Director, Social Media
Trevor Fontan	Director, Marketing
Max Behr	Director, Creative Media

Person	Role
Katie Berry	Assistant Athletic Director, Marketing
Breanna Schroth	Assistant Athletic Director, Panther Club Operations and Communications
Ben Mitchell	Senior Director, Creative and Digital Media
Celeste Welsh	Director, Community Engagement
Joe Lassi	Director, Social Media
Aaron Fordyce	Director, Marketing
Trevor Fontan	Director, Marketing
Max Behr	Director, Creative Media

Person	Role
Katie Berry	Assistant Athletic Director, Marketing
Ben Mitchell	Director of Graphic Design
Celeste Welsh	Director of Community Engagement and Football Operations
Joe Lassi	Director of Social Media
Aaron Fordyce	Director, Marketing
Trevor Fontan	Director, Marketing
Breanna Schroth	Director, Panther Club Marketing and Communications
Tom Lafe	Director of Key Partnerships

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