University of Tennessee at Knoxville Marketing

Knoxville, TN

Alicia Longworth

Deputy Athletics Director/Chief Marketing Officer

6 Yrs

Tyler McEntire

Associate Athletics Director/Chief Creative Officer

4 Yrs

Jimmy Delaney

Associate Athletics Director of Marketing & Fan Experience

13 Yrs

Kellen Hiser

Assistant Athletics Director of Digital & Creative Strategy

5 Yrs

Jess Roseberry

Director of Marketing & Fan Experience

5 Yrs

Evan Ford

Director of Branding & Design

4 Yrs

Valerie Parks

Associate Director of Facility Branding & Design

4 Yrs

Haughton Mann

Associate Director of Marketing & Fan Experience

4 Yrs

DJ Bailey

Associate Director of Digital Marketing & Web

5 Yrs

Tyler Woodall

Assistant Director of Marketing & Fan Experience

2 Yrs

Cole Langford

Assistant Director of Marketing & Fan Experience

3 Yrs

Department History

Marketing 2025–2026

Person	Role
Tyler McEntire	Associate Athletics Director/Chief Creative Officer
Jimmy Delaney	Associate Athletics Director of Marketing & Fan Experience
Alicia Longworth	Deputy Athletics Director/Chief Marketing Officer
Jess Roseberry	Director of Marketing & Fan Experience
Kellen Hiser	Assistant Athletics Director of Digital & Creative Strategy
Evan Ford	Director of Branding & Design
DJ Bailey	Associate Director of Digital Marketing & Web
Valerie Parks	Associate Director of Facility Branding & Design

Person	Role
Tyler McEntire	Director of Football Social Media and Creative Strategy
Jimmy Delaney	Associate Athletics Director of Marketing & Fan Experience
Alicia Longworth	Deputy Athletics Director/Chief Marketing Officer
Jess Roseberry	Director of Marketing & Fan Experience
Kellen Hiser	Assistant Athletics Director of Digital & Creative Strategy
Evan Ford	Director of Branding & Design
DJ Bailey	Associate Director of Digital Marketing & Web
Valerie Parks	Associate Director of Facility Branding & Design

Person	Role
Tyler McEntire	Director of Football Social Media and Creative Strategy
Jimmy Delaney	Associate Athletics Director for Fan Experience & Sales
Jess Roseberry	Director of Marketing & Fan Experience
Kellen Hiser	Assistant Athletics Director for Digital & Creative Strategy
DJ Bailey	Associate Director of Digital Marketing & Web
Jordan Blad	Associate Director of Marketing & Fan Experience
Valerie Parks	Associate Director for Facility Branding & Design
Evan Ford	Associate Director for Digital Branding & Design

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