University of Tennessee at Knoxville Strategy & Analytics

Knoxville, TN

Department History

Strategy & Analytics 2026–2027

Person Role

Patrick Crowley

Associate Athletics Director of Revenue, Strategy & Analytics

Scott Daughtry

Director of Strategy

Hunter King

Director of Analytics and Technology

Brandon Miller

Director of Video & Strategy

Zach Stovall

Director of Baseball Strategy

Marcus Needham

Assistant Director of Revenue, Strategy & Analytics

Luke Schapker

Director of Video and Analytics

Jessica Leifheit

Senior Manager, Partnership Strategy

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