University of Virginia Marketing

Charlottesville, VA

Eric Ward

Assistant Athletics Director for Marketing

4 Yrs

Ryan Mahanes

Assistant Athletics Director for Creative Services and Digital Strategy

5 Yrs

Keely Burleson

Associate Director of Ticket Operations & Digital Marketing (BB/WBB)

2 Yrs

Kellen Moushon

Assistant Director of Marketing and Communications

1 Yr

Ashlee MacDonald

Assistant Director of Fan Experience

5 Yrs

De’Angelo Stevenson

Assistant Director of Creative Services - Digital Content

3 Yrs

Malaysha Ferguson

Assistant Director of Marketing

1 Yr

Department History

Marketing 2025–2026

Person	Role
Eric Ward	Assistant Athletics Director for Marketing
Ryan Mahanes	Assistant Athletics Director for Creative Services and Digital Strategy
Keely Burleson	Associate Director of Ticket Operations & Digital Marketing (BB/WBB)
Kellen Moushon	Assistant Director of Marketing and Communications
Ashlee MacDonald	Assistant Director of Fan Experience
De’Angelo Stevenson	Assistant Director of Creative Services - Digital Content
Malaysha Ferguson	Assistant Director of Marketing

Person	Role
Nicki Deuel	Senior Director of Marketing and Communications
Eric Ward	Assistant Athletics Director for Marketing
Ryan Mahanes	Assistant Athletics Director for Creative Services and Digital Strategy
Wilbur DeLashmet	Assistant Director of Creative Content and Digital Strategy
Evan Martinez	Assistant Director of Marketing and Digital Advertising
Ashlee MacDonald	Assistant Director of Fan Experience
De’Angelo Stevenson	Assistant Director of Creative Services - Digital Content
Tyler Sakimura	Assistant Director of Marketing

Person	Role
Erich Bacher	Assistant Athletics Director for Public Affairs (Men's Basketball, Rowing)
Eric Ward	Assistant Athletics Director for Marketing
Matt Riley	Director for Photography
Ryan Mahanes	Assistant Athletics Director for Creative Services and Digital Strategy
Wilbur DeLashmet	Assistant Director of Creative Content and Digital Strategy
Evan Martinez	Assistant Director of Marketing and Digital Advertising
Ashlee MacDonald	Assistant Director of Fan Experience
Damon Dillman	Assistant Director of Creative Services - Senior Producer

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