University of Wisconsin-Madison Internal Operations

Madison, WI

Jeff Schmidt

Senior Associate Athletic Director for Revenue and Legal Affairs

13 Yrs

Marcus Sedberry

Deputy AD | Chief Operating Officer - General Manager

5 Yrs

Nick Reitz

Director of Athlete Administration

1 Yr

Department History

Internal Operations 2025–2026

Person	Role
Marcus Sedberry	Deputy AD \| Chief Operating Officer - General Manager
Jeff Schmidt	Senior Associate Athletic Director for Revenue and Legal Affairs
Nick Reitz	Director of Athlete Administration

Person	Role
Marcus Sedberry	Deputy AD \| Chief Operating Officer - General Manager
Jeff Schmidt	Senior Associate Athletic Director for Revenue and Legal Affairs

Person	Role
Marcus Sedberry	Deputy Athletic Director/Chief Operating Officer
Jeff Schmidt	Sr. Associate AD for Administration & Legal Affairs

Email us at support@intercollegiate.co with any questions.