University of Wisconsin-Madison Marketing

Madison, WI

Department History

Marketing 2026–2027

Person Role

Justin Kakuska

Director of Operations/Video Coordinator

Jerry Mao

Creative Director

Ashley Steltenpohl

Assistant Director of Brand Communications / Creative Content - VB, SB, SWIM

Erykah Byias

Email Marketing Associate

Olivia Rains

NIL Athlete Marketing Manager

Jennifer Barbian

Creative Specialist

Madeline Pehler

Digital Producer

Ben Snyder

Graphic Designer

Marketing 2025–2026

Person Role

Chris Hall

Assistant Athletic Director, Video and Game Presentation

Allison Minisce

Director of Game Day & Fan Marketing Experience

Evan Warwick

Associate Director of Fan & Game Day Experience

Jeff Bell

Assistant Director of Video Services

Lala Kekuewa

Assistant Director of Game Day and Fan Experience

Lucy Lightle

Assistant Director of Game Day and Fan Experience

Andrew Lillig

Assistant Director of Fan & Game Day Experience

Emily Peters

Assistant Director, Social Media Marketing Strategy

Marketing 2024–2025

Person Role

Jackie Davenport

Associate Athletic Director for Student Services

Chris Hall

Assistant Athletic Director, Video and Game Presentation

Lexi Hameister

Director of Marketing & Social Strategy

Jeff Bell

Assistant Director of Video Services

Lala Kekuewa

Assistant Director of Game Day and Fan Experience

Lucy Lightle

Assistant Director of Game Day and Fan Experience

Allison Minisce

Associate Director of Events and Promotional Marketing

Drew Turner

General Manager - Ticket Sales & Marketing

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