University of Wisconsin-Madison Marketing

Madison, WI

Department History

Marketing 2025–2026

Person Role

Jackie Davenport

Associate Athletic Director for Student Services

Erin McMillan

Associate Athletic Director/Head of Brand Marketing

Chris Hall

Assistant Athletic Director, Video and Game Presentation

Allison Minisce

Director of Game Day & Fan Marketing Experience

Evan Warwick

Associate Director of Fan & Game Day Experience

Jeff Bell

Assistant Director of Video Services

Andrew Lillig

Assistant Director of Fan & Game Day Experience

Emily Peters

Assistant Director, Social Media Marketing Strategy

Marketing 2024–2025

Person Role

Jackie Davenport

Associate Athletic Director for Student Services

Chris Hall

Assistant Athletic Director, Video and Game Presentation

Lexi Hameister

Director of Marketing & Social Strategy

Allison Minisce

Associate Director of Events and Promotional Marketing

Jeff Bell

Assistant Director of Video Services

Lala Kekuewa

Assistant Director of Game Day and Fan Experience

Lucy Lightle

Assistant Director of Game Day and Fan Experience

Evan Warwick

Assistant Director of Events and Promotional Marketing

Marketing 2023–2024

Person Role

Jackie Davenport

Assistant Athletic Director for Community Relations

Chris Hall

Assistant Athletic Director, Video Content Strategy and Game Presentation

Lexi Hameister

Director of Marketing & Social Strategy

Allison Minisce

Associate Director of Events and Promotional Marketing

Jeff Bell

Assistant Director of Video Services

Brooke Robinson

Assistant Director of Events and Promotional Marketing

John Cornfield

Assistant Director of Events and Promotional Marketing

Evan Warwick

Assistant Director of Events and Promotional Marketing

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