Virginia Polytechnic Institute and State University Marketing

Blacksburg, VA

J.C. Whidden

Senior Associate Athletics Director, Brand Advancement and External Operations

6 Yrs

Jed Castro

Senior Associate Athletics Director, Production & Multimedia

8 Yrs

Leslie Ellis

Associate Athletics Director, Revenue

1 Yr

Kathryn Dillin

Assistant AD, Marketing & Fan Development

4 Yrs

Dave Knachel

Senior Director, Photography

11 Yrs

Tori Thurston

Director, Marketing & Fan Development

5 Yrs

Murfee Tanner

Associate Director, Revenue Strategy

1 Yr

Cassie Walton

Assistant Director, Marketing & Fan Development

2 Yrs

Department History

Marketing 2025–2026

Person	Role
Kathryn Dillin	Assistant AD, Marketing & Fan Development
Dave Knachel	Senior Director, Photography
J.C. Whidden	Senior Associate Athletics Director, Brand Advancement and External Operations
Jed Castro	Senior Associate Athletics Director, Production & Multimedia
Leslie Ellis	Associate Athletics Director, Revenue
Tori Thurston	Director, Marketing & Fan Development
Murfee Tanner	Associate Director, Revenue Strategy
Cassie Walton	Assistant Director, Marketing & Fan Development

Person	Role
Kathryn Dillin	Assistant AD, Marketing & Fan Development
Dave Knachel	Senior Director, Photography
J.C. Whidden	Senior Associate Athletics Director, Brand Advancement and External Operations
Jed Castro	Senior Associate Athletics Director, Production & Multimedia
Tori Thurston	Director, Marketing & Fan Development
Murfee Jones	Assistant Director, Digital Marketing
Cassie Walton	Assistant Director, Marketing & Fan Development

Person	Role
Dave Knachel	Senior Director, Photography
J.C. Whidden	Senior Associate Athletics Director, Brand Advancement and External Operations
Bob Gavagan	Assistant Athletics Director of Marketing & Fan Development
Jed Castro	Senior Associate Athletics Director, Production & Multimedia
Kathryn Dillin	Director, Marketing & Fan Development
Dylan McKitterick	Director, Digital Strategy & Revenue Growth
Tori Thurston	Associate Director, Marketing & Fan Development
Murfee Jones	Assistant Director, Digital Marketing

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