Wake Forest University Business & Finance

Winston-Salem, NC

Randy Casstevens

Deputy Athletics Director, Chief Financial Officer

15 Yrs

Ryan Madden

Executive Associate Athletic Director/Chief Brand & Revenue Officer

1 Yr

Annette Medalie

Executive Associate AD, Finance & Workforce Administration

7 Yrs

Shannon Badgett

Assistant AD, Business Operations

3 Yrs

Beverly Ruddle

Director of Business Operations

5 Yrs

Kristen Atwell

Senior Manager - Business Development

1 Yr

Kim Fowler

Finance Manager

1 Yr

Hite Merrifield

Manager - Business Development

1 Yr

Carly Stafford

Assistant Business Manager

1 Yr

Chloe Phelps

Accounts Payable

1 Yr

Department History

Business & Finance 2026–2027

Person	Role
Randy Casstevens	Deputy Athletics Director, Chief Financial Officer
Ryan Madden	Executive Associate Athletic Director/Chief Brand & Revenue Officer
Annette Medalie	Executive Associate AD, Finance & Workforce Administration
Shannon Badgett	Assistant AD, Business Operations
Beverly Ruddle	Director of Business Operations
Kim Fowler	Finance Manager
Carly Stafford	Assistant Business Manager
Chloe Phelps	Accounts Payable

Person	Role
Annette Medalie	Senior Associate AD, Finance
Randy Casstevens	Executive Associate AD, CFO
Shannon Badgett	Assistant AD, Business Operations
Beverly Ruddle	Director of Business Operations

Person	Role
Brendan Jones	Senior Associate Athletic Director/Chief Revenue Officer
Annette Medalie	Senior Associate AD, Finance
Randy Casstevens	Executive Associate AD, CFO
Shannon Badgett	Assistant AD, Business Operations
Beverly Ruddle	Director of Business Operations

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